In the first half of the year, the scale of China's cross-border e-commerce market exceeded RMB 6 trillion, and exports accounted for over 70%!
The "2021 (Part 1) China Cross-border E-commerce Market Data Report" report shows that China's cross-border e-commerce market scale in the first half of 2021 is 6.05 trillion yuan, and the market size is expected to reach 14.6 trillion yuan in 2021.
In the first half of the year, my country's cross-border e-commerce continued to grow against the trend and became the current bright spot in foreign trade. The epidemic is driving global consumer demand to shift online, digitalization is reconstructing the international trade operation model, and my country's cross-border e-commerce will have more development opportunities.
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In the first half of 2021, China's cross-border e-commerce transactions accounted for 33.48% of my country's total import and export value of goods trade, and the penetration rate is expected to reach 40% in 2021.
As an emerging trade format, cross-border e-commerce has developed rapidly during the epidemic and has also become an important force in stabilizing foreign trade. Cross-border e-commerce has a profound impact on the transformation and upgrading of my country's foreign trade. One is the change in trade methods, and precision marketing can be achieved with the help of big data. The second is to help traditional corporate brand building, and play an important role in promoting traditional foreign trade companies to build new brands.
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In terms of import and export structure, in the import and export structure of China's cross-border e-commerce in the first half of 2021, exports accounted for 77.5% and imports accounted for 22.5%.
In the first half of 2021, in the cross-border e-commerce import and export structure, exports still accounted for more than 70%. With the influx of a large number of sellers, especially the recovery of overseas consumption, it will bring new ideas to my country's cross-border e-commerce export industry. A round of development dividends. Recently, Chinese consumers' demand for high-quality imported goods is increasing day by day. More consumer groups hope to buy all over the world without leaving their homes. There is even more room for the development of cross-border e-commerce retail imports.
In terms of model structure, cross-border e-commerce B2B transactions accounted for 77.2% of China's cross-border e-commerce transactions in the first half of 2021, and cross-border e-commerce B2C transactions accounted for 22.8%. Promoted by the epidemic and policies, cross-border B2B e-commerce businesses have developed rapidly, and online penetration has accelerated.
With the implementation of the pilot policy for cross-border B2B export supervision on July 1, 2021, it will further promote the development of the industry. Behind the rapid development of cross-border e-commerce is the exploration of many small and medium-sized enterprises "going to the sea" one after another. Cross-border e-commerce retail is still an incremental market, and there is broad room for future development.
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▪ Cross-border e-commerce exports are 4.68 trillion yuan, and imports are 1.37 trillion yuan
In the first half of 2021, the size of China's export cross-border e-commerce market is 4.68 trillion yuan, and it is expected that the market size for the whole year of 2021 will reach 11.5 trillion yuan. In the first half of the year, the epidemic brought global opportunities for online consumption and promoted an increase in cross-border e-commerce export categories.
The enthusiasm of online trade has also brought rare opportunities for the transformation of the cross-border e-commerce industry and the development of cross-border e-commerce companies. A series of supporting policies that have been issued successively to standardize and guide the development direction of the cross-border e-commerce industry have a clear promotion effect on the improvement of confidence in the development of the industry.
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In the first half of 2021, the scale of China's imported cross-border e-commerce market is 1.37 trillion yuan, and it is expected that the market size in 2021 will reach 3.1 trillion yuan (including B2B, B2C, C2C and O2O models).
In the first half of the year, six departments including the Ministry of Commerce expanded cross-border e-commerce retail import pilots, greatly increased the scope of cross-border e-commerce retail import pilot areas, and fully replicated and promoted the 1210 model of online shopping bonded imports. The industry policy environment is favorable, the state has increased its opening up to the outside world, and residents' willingness to consume has increased year by year, which is promoting the stable and rapid development of cross-border e-commerce imports.
In terms of user scale, the number of imported cross-border e-commerce users in China in the first half of 2021 was 148 million, and it is expected that the number of users will reach 160 million by the end of 2021. In the first half of the year, the continuous implementation of policies also stimulated the increase in the scale of imported cross-border e-commerce users.
Affected by the epidemic, offline consumption has been suppressed, bringing global opportunities for online consumption.
At the same time, national policy support has promoted the rapid development of cross-border e-commerce, and most listed cross-border e-commerce companies have achieved varying degrees of growth. From the perspective of financing, cross-border e-commerce will continue to maintain a relatively rapid growth rate in 2021, and the capital market will gradually pick up.
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