eBay Japan announced the sales trends of the best-selling products in Japan during the first quarter of 2021 based on the products sold by Japanese sellers on eBay during the first quarter of 2021 (January to March).


 Starting in 2020, due to the changes in consumer behavior brought about by the new crown virus, after entering 2021, overseas cross-border e-commerce users will continue to increase. In March, due to the tax rebate in the United States, plus external factors such as subsidies and the depreciation of the yen, sales of high-end products increased significantly.
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Compared with the previous quarter, the trading card category continues to be active on the rankings. Compared with the same period last year, its growth rate has reached a staggering 8 times. After the transaction volume appeared at 8th in the third quarter of 2020, it rose to 2nd in only half a year, and it also occupied TOP5 in the best-selling products. 4 out of them, the market is expanding rapidly.


 In addition, in the Pokemon-related events celebrating its 25th anniversary, Pokemon cards and other related products such as puppets are also very popular.

Category ranking

amazon fba importing from chinaIn the category ranking, the TOP10 transaction volume is as follows:
 1. Ladies' clothing & bags, brand small accessories
 2. Transaction card
 3. Animation & Character Peripheral
 4. Watches, accessories, decorations
 5. Film camera
 6. Camera lens, filter
 7. Video games (physical)
 8. Men's clothing & bags, brand small accessories
 9. Guitar, bass
 10. Auto parts (automobile related)
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Growth rate TOP3 (compared to the same period last year)
 In the category ranking, the growth rate TOP3 is as follows:
1. Transaction card (+833%)
2. Animated characters (+173%)
3. Watch (+122%)eBay Japan announces the trend of best-selling products in the first quarter of 2021

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Among the TOP10 transaction volume, the category TOP3, which has a larger increase compared with the same period last year, has all increased more than 2 times compared with the same period last year.

The infection of the new coronavirus variant strain is still expanding worldwide. eBay Japan predicts that in addition to popular Japanese figures and puppets and other peripheral products that can be played at home, the demand for Japanese manga and video games will also increase. Further growth.

In addition, the demand for gifts on Mother’s Day and Father’s Day will also become active, and the trade of high-brand and sporting goods will also increase. In addition, DIY demand continues to be active, tools and auto accessories, as well as sports goods that can be used for social activities are very popular.
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