PRIME DAY sales in 2023 reached US $ 12.7 billion, setting a new record in history.

Home supplies and electrical appliances defeated electronic products and became popular categories.

Compared with the sluggishness of the previous two years, the traffic and single volume in 2023 have increased significantly, which has doubled confidence.

Let's review together ~

• Prime Day in 2023 set a new historical record

According to Adobe Analytics data, the first day of Prime Day, consumers spending on Amazon reached $ 6.4 billion, this day is the highest sales day in Amazon history. On the second day of Prime Day, the consumption amount reached $ 6.3 billion, an increase of 6.4%compared to the same period last year. FBA sea shipping

According to Adobe statistics, the two -day PRIME Day sales reached $ 12.7 billion, setting a new record since Prime Day. Compared with the $ 11.9 billion sales in 2022, the total increased by 6.1%.

Overall, this year Amazon Prime Day is happy.

• Prime Day transcript

1. The explosiveness of 2013 Prime Day exceeds expectations

In the first half of 2023, overseas demand has always been sluggish, consumption attitude is cautious, and cross -border sellers face a lot of pressure in the first half of the year. Prime Day in the past two years is also tepid. The market is not very optimistic about this year Prime Day. However, after Prime Day's data this year came out, it was very optimistic and gave many sellers confidence.

Data show that the average order amount of 2023 Prime Day was US $ 54.05, an increase of $ 52.26 in the same period in 2022.

This shows that consumers are more willing to invest more funds in this year's Prime Day, and the entire consumption atmosphere trend is better.

Image source: https://www.numerator.com/prime-day

Nearly two -thirds (65%) families have two or more orders when shopping at Prime Day, making the average family consumption of approximately $ 155.67.

Image source: https://www.numerator.com/prime-day

2. Household items are the leader

Consumers are more inclined to buy home goods in Prime Day in 2023. According to statistics, compared with the average day in June, Prime Day increased the sales of home appliances 52%that day. Housekeeping supplies and clothing are also very popular, with an increase of 27%and 24%.

Image source: https://www.numerator.com/prime-day

3. What kind of consumer portrait does 2023 Prime Day have?

PRIME DAY's shopkeeper is a high income between 35 and 44 years old and women living in the suburbs.

Image source: https://www.numerator.com/prime-day

88%of shoppers are Prime members, and many people have become members for a long time. 73%of people have been members since 2019 or earlier, and 84%of them are at least one year of members.

Image source: https://www.numerator.com/prime-day

97%of consumers know the existence of Prime Day before shopping, and 80%of people have participated in this event.

4. What do consumers think of promotions preferentially?

52%of Prime Day shoppers said they bought products that have been waiting for discounts. Many people use this activity to save standard purchases or delay the purchase of large -scale goods. freight

Image source: https://www.numerator.com/prime-day

66%of consumers have expressed their satisfaction with this year's promotional offer. Although the promotional offers are satisfactory, 54%of consumers will compare the price of Amazon and other retailers before participating in Prime Day -36%of people will compare with Wal -Mart, and 25%of people compare with Target.

Image source: https://www.numerator.com/prime-day

As for other main summer promotional activities, 34%of consumers said they might participate in the Target Circle Week, 33%may participate in Walmart + Week, and 37%said they would not participate in any other promotional activities.

Image source: https://www.numerator.com/prime-day

at last:

After Prime Day, cross -border sellers must conduct effective reviews for the situation of specific stores.

There are mainly the following five aspects: the efficiency of advertising, distinguish effective release; according to data, analyze the pricing strategy; according to the conversion rate, optimize the listing of the product; follow up the after -sales of Prime Day in time, get more praise; timely account to add inventory inventory wait.

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