Cross -border e -commerce new and old platform traffic is intensified




Today, with the continuous development of global trade and the rapid growth of the e -commerce industry, more and more companies choose to develop cross -border e -commerce business. However, in such a fierce market competition, what is the status quo of various cross -border e -commerce platforms?


New and old platforms are intertwined, and traffic is intensified


Amazon and EBAY are still platform hegemon, and SHOPIFY, Wal -Mart, and Wayfair have risen strongly. China's exported e -commerce platform TEMU and TIKTOK SHOP have successfully entered the US market; Ali cross -border, AliExpress, and SHEIN make a series of strategic adjustments to break through the bottleneck of growth.


Faced with the rise in various costs such as overseas logistics costs and labor costs, in 2022, multiple cross -border platform traffic declined and profits decreased, but related service costs were raised. "Reduce the scale and increase the distribution fee" into Amazon business adjustment keywords; EBAY global traffic has declined, and the net profit in 2022 decreased by 13%year -on -year; the total net income of Wayfair, the European and American home e -commerce platform decreased by 10.9%year -on -year; TIKTOK SHOP launched cross -border cross -border The store margin policy, Pinduoduo TEMU also reduces the proportion of the platform's own freight ... The change of a series of platform policies has led to the continuous increase of sellers' expenses on the platform.


Many sellers no longer use Amazon as the only sales channel


First, in the context of the continuous rise in overseas flow costs, sellers hope to lay out early in the new large traffic channels. Tiktok Shop opened up multiple national sites in 2022, and sellers rushed.


Secondly, under the global economic downturn, Pinduoduo's success in the sinking e -commerce market in China has attracted sellers to lay out Temu.


Third, after the tide of Amazon in 2021, in order to slow down the risk of operating risks, the early independent station brands and some cross -border sales also made an independent station. Data show that in 2016, independent stations accounted for only 9.8%of China's cross -border e -commerce B2C market share (scale 200 billion yuan), and will increase to 25%(scale 800 billion yuan) by 2020. It is expected that it will increase significantly by 2025 to 2025 to 2025 to About 50%.


Brand independent stations and station group independent stations are similar to Amazon boutique sellers and shop sellers. The market uncertain factors have become more factors, but the types and ecology of the seller are constantly evolving, which contains opportunities. In addition, online live broadcasts and goods have diverted the market share of traditional e -commerce, superimposed on exchange rates and logistics cost factors, attracting more European and American brand sellers to enter emerging markets such as Southeast Asia and the Middle East.


Overall, each cross -border e -commerce platform is facing opportunities and challenges, which means more choices and possibilities for sellers, but also accompanied by more intense competition and pressure. Forward.



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