If you want to make Amazon, of course, it is the foundation, but the excellent listing can make our own products stand out from many similar products, so as to attract more consumers to click and buy. So today's article, I will teach you how to correctly optimize your listing.
1. Title
Amazon's traffic in and out of the station has more than 90 % from keywords, and whether the core keywords are buried in the title, it will determine whether our listing can accurately and widely display the search results of target users. There are 5 main writing skills of the title: ① It must include core keywords, such as 3-5; ② The position of the core keywords should be placed as much as possible to fit the Amazon's capture algorithm; ③ must be strictly observed strictly Amazon's title writing format, correctly use punctuation symbols; ④ characters should be streamlined to avoid too large number of characters cannot be displayed; ⑤ Pay attention to avoid expression errors, such as Chinese expression and word spelling errors.
2. Main map
The eye -catching main map can significantly increase our click rate. Regarding the basic requirements of the main map, Amazon has a very detailed explanation in the background of Amazon. I don’t go into details here. I mainly share some of my personal experience with you: ① The product body is best to account for about 85%of the main picture. For example, add some luster and shadow to improve the beauty and texture of the product; ② Measure whether the standard of the main picture is excellent, whether it can be differentiated with the main picture of other similar products. Compared with the main map of the competitors to further enhance the quality of the main map; ④ The impact of the attachment on consumers is also very important. The product use instructions and other directions are made to make attachments and improve the overall level of listing.
3. Five o'clock
The five -point description is the same as the title, and it is also a description of the text of the product. The difference is that there are more characters that can be accommodated, so it can play an important role in strengthening consumer consumption willingness and solving consumer doubts. There are 4 main writing skills described by five points: ① 5 selling points are all written all (this is the basic common sense that each seller must have); Write the content that consumers are most concerned about, avoiding Wang Po selling melon to boast; ④ can use numbers, analogy, row ratio and other methods to accurately describe the core function of the product.
4. A+
Amazon's A+is actually the details of the domestic e -commerce company. Doing A+can often help us win those more rational and cautious consumers. A+optimization techniques are summarized: ① Compared to text and pictures, videos can help consumers better understand the product. Conditioners must use advanced A+; ② can be implanted in A+in A+ Five points described the selling points that are not written; ③ make good use of the picture module, such as using the horizontal diagram module to display the brand and products, use a single picture and sidebar to introduce the product in detail, use the 4 -picture module to display the product in all directions and many more.
It is true that seven points rely on selection and three -point operation. However, in today's serious homogeneity, any seller dare not guarantee that his product is completely irreplaceable, so the seller and the seller are between the seller and the seller. Comparison, it will be carried out in various aspects such as selection, operation, and after -sales. Listing upload and optimization is the basic skills of the seller, and everyone must pay attention to it.
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