The 22nd World Cup football game will be held in Qatar from November 21st to December 18th. Although there is still a month from the beginning of the event, many peripheral products have been sold tightly, and the overseas orders of the Yiwu factory have been lined up. Data show that the world's surrounding products sold by Yiwu account for 70%of the global market.
According to statistics, in the previous World Cup, more than 3,000 peripheral products were reached. As a grand holiday, cross -border sellers have long been jealous of surrounding products, including jerseys, flags, mascots, stickers, speakers, etc., and stay up late products such as masks, liver pills, cool oil.
Sales have deployed the surrounding products around the World Cup
Both companies related to the World Cup have become industry concerns. From the recent public statements of listed companies, listed companies involving food, beer, camping, and cross -border e -commerce are expected to become the beneficiary of the World Cup.
In July of this year, investors proposed that FIFA is considering launching the "Tent City" plan, how companies will lay out. Shandong Yuma Shadow Technology Co., Ltd. said that this information is very important for them. Because the company is at the B -end of the product, they immediately contact the international business finished manufacturer to connect the Qatar World Cup "Tent City".
Although they do not know their docking results, they are enough to prove the business opportunities of major festivals or events to sellers. Cross -border sales of Chuangyuan also publicly stated that they are ready and layout with the World Cup related peripheral products and festival flags. Zhouming Technology said that the company is the only Chinese LED large -screen supplier selected by the Qatar World Cup in 2022. It provides LED optical display products and solutions for the final venue, Lusar Stadium, and the company's brand, popularity and influence are favorable for favorable benefits. promote.
And the Yiwu seller, who is "the capital of the world", has obviously stood out in this carnival feast. A large number of World Cup related products such as football, string flag, national flag, speaker, trophy, medal, and medals sold from Yiwu have been sent to fans from all over the world. Essence
According to the estimation of the Yiwu Sports Products Association, from the flags of the top 32 of the Qatar World Cup to the cheerful horn and whistle, from football to jersey, scarf, to the decoration and pillow of the Hercules Cup, Yiwu manufacturing almost accounts for almost the market share of the entire World Cup commodity market share 70%.
In order to let customers receive the goods before the World Cup start at 00:00 on November 21st, Yiwu merchants have opened a rushing work. The factory factory is normal, and some factories have also adjusted the class to extend the production time.
"Now the international orders have been loaded and shipped, but as the World Cup continues to be hot, the demand for related peripheral products will also increase. We should extend the production plan to next year," said a Yiwu merchant.
According to it, as the event is approaching, sports supplies related products have been completed at the end of September. At present, the production of peripheral products is mainly the production of peripheral products. The decline in shipping costs is now smoother.
According to the statistics of Yiwu Customs, in the first eight months of this year, Yiwu exported sports supplies 3.82 billion yuan and exported toys 9.66 billion yuan. According to the export area, the export of Brazil was 7.58 billion yuan, an increase of 56.7%compared with the same period last year; the export of Argentina was 1.39 billion yuan, an increase of 67.2%; the export of Spain was 4.29 billion yuan, an increase of 95.8%.
The demand for mascots and cheese tools continues to rise
As the Century Cup is about to kick off, the keywords of the Century Cup have also begun to fluctuate in Google's trend, and related peripheral product demand has increased.
As an international competition, the Qatar World Cup football mascot La''EEB debuted for the first time in April this year, and set off a wave on social media. Hugo's cross -border search Google trend found that the search word ushered in the highest search peak in April this year, which is in line with the release time.
The World Cup mascot La'Eeb is a cartoon character. In Arabic, it is a highly skillful player. The shape is a flying headscarf. Because of the cuteness, Chinese netizens are affectionately referred to as "the dumpling skin of the fine". In various social media in China, we can see that this mascot is changing, and manufacturers pay attention to their uniqueness in the design of mascot products.
Hugo cross -border search of the Amazon platform, and found that many sellers on the platform also sold related products for the World Cup mascot LA'EEB, such as keychains, towels, ornaments. Even on TIKTOK, search related#LA'EEB keywords, showing that more than 20 million video viewing has been seen, which is enough to see the charm of the mascot.
No matter how high the mascot is, it is not the best choice for cross -border sellers. The reason is naturally because the risk of infringement is too high. Team uniforms, team logos, mascots, etc. generally have registered trademarks or copyright registration. Once the seller is applied or sold, it will be suspected of infringement.
Hugo cross -border searches on a domestic social platform found that the number of notes for "World Cup football" has exceeded 20,000. Many netizens are surrounding keychains, water cups and other products launched by the World Cup.
Some sellers with experience around the competition chose to aim at various cheering tools and supplies to watch the game, such as refueling caps, whistle, ringing bells, etc. Such products have a lot of demand in the Century Cup and continue to be active.
A cross -border seller said that as early as July, he contacted the manufacturer and specialized in drinking beer during the game of overseas consumers, and chose to sell beer glasses, and the recent sales were not bad. He suggested that conditional sellers can even pay attention to some products staying up late. After all, during the World Cup, staying up late has become the normal state of most people, such as masks, liver pills, cool oil, etc.
The World Cup has a wide range of business opportunities. In addition to sports products, projectors, flags and other festival products, as the first -class promotion of the Black Wuwang gradually approached, the moment of the performance really arrived!
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