Some sellers said that when working in Amazon, what bothers them sometimes is not the price war of competitors, the low selling of products, the limited inventory, the high Acos, or the risk of trademark and patent infringement, but the fact that Amazon does not leave room to cut all accounts.
Inadvertently, the account dropped into the abyss of the seal number, the seller himself do not know because of why.
However, Amazon recently updated its "Account Performance Score" feature, which includes not only a rating score but also a visual on the severity of each violation, making it more clear to sellers that their account security is a problem.
"Account Performance Score" update, how much do you score?
According to Yousmith's understanding, these two days, a number of sellers received Amazon's account status rating notification email. Amazon said in an email:
To help the seller better understand the status of the seller's account, so that the seller can spend more time on improving performance and buyer satisfaction, reduce the concern caused by account health and business interruption risk. As a result, some new features have been added to the seller's account status page.
Here's what's new: In addition to the original color logo, Amazon will display an account rating score on a scale of 0 to 1,000 to help sellers determine the difference between their current risk and the threshold for each risk level.
The specific performance is:
Green label: 200-1000 indicates that the account is healthy and risk-free.
Yellow identifier: 100-199 indicates that the account may be disabled.
Red marks: 99 and below, "Poor account" means the account meets the deactivation criteria or has been deactivated.
Amazon also said that using this feature, sellers will be more clear about the impact of a violation on the status of the account, so that sellers can deal with the violation that has the most impact on the account first, so that the account will not be suspended and normal sales will not be affected.
In addition, the email said that if the seller's account is in "at risk" (yellow) or "poor" (red) status, the seller has seven days to resolve issues affecting the account's rating score or the account will be deactivated.
The update of this scoring function also makes it more intuitive for sellers to judge the security of their accounts.
"If you look at how many points are deducted for each violation, you will have a good idea." "Said one seller.
In addition, it should be noted that the initial score of the new store is 200, while the old store will be relatively higher because of the weight.
Therefore, new sellers should pay more attention to compliance operation when running new stores. Of course, the need for compliance operations is not limited to new sellers, but also old sellers. The update is also meant to show that Amazon wants sellers to take account security more seriously and not commit violations that could put their accounts at risk of being deactivated.
Xiaojiang also mentioned many times in the article that compliance operation and not touching the forbidden area of the platform is the bottom line of principles that every seller should abide by. He also hopes that sellers will abandon their luck as soon as possible. Even if the violation is a long time ago, the platform will pay for it one day.
In addition, the seller in the function of the update, account score, welcome to share!
Amazon's review weighting mechanism has also changed
In addition to updates to account performance scores, recent changes to Amazon's review algorithm have also been discussed frequently by sellers.
A seller found that the previous homepage praise of one of his products fell behind, and the replaced reviews were medium and bad reviews, and they were all the reviews with no pictures, no videos and no likes in the last six months.
"I have two main links, which are selling well because the homepage has good comments, pictures and videos, and lots of likes. They've been there for over a year. Therefore, it is rarely done to delete bad comments or praise points and other actions, basically rely on nature out of the single.
But in recent days, the conversion rate has dropped dramatically. Only then did I find that all the good comments on the home page fell behind, and the top came from the middle and bad comments, some comments without pictures or videos without praise for nearly half a year." "Said one Amazon seller on a cross-border e-commerce forum.
Not only the seller, but also the craftsman received some similar feedback from our student group.
After a small artisan's understanding of the discovery, many sites of Amazon review weight algorithm has indeed changed. It is no longer the case that the comments with more likes are more advanced, nor is it the case that the average score of the previous large base is no longer the case. Instead, the latest comments have a larger weight and are more likely to be in the front, or the recent comments may dominate the total score of the product.
In addition, the order of the reviews you see when you are logged in to the buyer or not logged in to the seller will be different.
Some sellers reflect that in the case of not logging in the buyer's number, the recent good and bad reviews will be high, vine and long comments are less; And after logging in to the buyer number, you will see some long text with pictures of the five-star reviews more.
There are also sellers of the situation is, do not log in basically no bad reviews, and log in after the buyer will see a lot of bad reviews in the home page.
What's more, the order of comments will be different when you see them on mobile and PC.
What is certain, however, is that the change in the review algorithm will make the review weight in the last six months higher than the old review weight before, which will make buyers more intuitive to see the recent reviews.
Some sellers also consulted the account manager about the change of the review algorithm this time, and the account manager confirmed that Amazon's recent review display would refer to listing years and recent reviews.
Changes to the review system are also giving some sellers a bonus:
"Now the algorithm is doing a good job of pushing down hundreds of bad likes."
"A lot of the links are new comments that are higher, and my bad ones that were at the top are being pushed down by new good ones."
But there are some sellers who are negatively affected:
"Now the home page is all 2022, but one of my products received bad reviews last year due to a little quality problem. The previous home page was all positive reviews in 2019, but now it shows that the home page of 2022 has only a 5 star, and no orders have been issued for most of the month......"
"I was shot, before my product quality has been higher than peers, but this batch of products appeared quality problems, has been to the poor review and met this change directly from the first out of the top ten. Heart aches......"
In any case, this change in algorithmic review mechanism means that sellers need to pay more attention to product quality, offer more competitive products, and make buyers feel that they have good value for money, so as to increase product reviews.
What's more, it's a sign that it's getting harder and harder for people to intervene. Sellers can only survive on Amazon for a long time if they make good product quality and operation details.