I have discussed several types of Amazon product rankings with you before, so how can we improve product rankings, seize the platform's traffic, and convert them into sales?
First of all, sellers need to be clear about Amazon's ranking rules, which are based on the A9 algorithm. In order to allow customers to choose their favorite products in product categories, Amazon will conduct accurate big data analysis based on search habits, stay time, and purchases. Amazon will also rank products according to each consumer’s needs and preferences to facilitate conversions and transactions.
As long as the seller understands the factors that affect the A9 algorithm and further optimizes it, the product ranking will not be bad. Based on years of practical experience in operation, the following points are drawn as a complete strategy for Amazon to improve product rankings. Hurry up to check and fill in the gaps!
Conversion rate
Conversion rate (CR) = the number of customers who click to browse the product / the number of orders submitted by customers. This data can reflect the customer's love for your product. The higher the conversion rate, the more popular the product and the greater the market demand. In this regard, the platform will give you more traffic, and you can also earn corresponding commissions from it, so this data is beneficial to both the platform and the merchant. How can sellers improve conversion rates?
1. Recent sales
For the same product, the higher the sales volume, the more attractive customers are to place an order. No one wants to be a guinea pig.
2. Customer evaluation (Review)
It reflects the buyer's satisfaction with the product and can provide reference value for potential buyers.
3. Product price
Buyers all want to buy high-quality and low-cost products. Compared with competing products, they have a greater price advantage and can attract customers to place orders.
4. Product Variations
Variation refers to the distinction of the same product in terms of parameters, such as color, size, model, etc. The number of variants means that customers have more choices, which can improve the customer's stay time to a certain extent and relatively improve the transaction rate of the product.
5. Picture or video quality
Text description alone can no longer satisfy buyers. Pictures and videos can intuitively display the appearance, functions, selling points, instructions, advantages and other aspects of the product. Sellers must pay attention to it.
6. Duration of stay and jump rate
The longer the buyer stays on the product, the more in-depth understanding of the single product or even the whole store's products, the better the opportunity to place an order. Therefore, each section and store of Listing requires the seller's careful maintenance and regular optimization.
7. Q&A
This module is provided for the exchange and interaction between potential buyers and sellers or potential buyers about products. It is mainly used to answer questions about products. If quality is not quantity, sellers can try to "bury words" in this module. Questions and answers can give buyers confidence to place an order.
Relevance
1. Title keywords
The more the better, and attention must be strong correlation. In order to increase the search frequency as much as possible, ensure that the product is what the customer really wants, so that A9 can recognize your product.
2. Product category node
It is important to be clear. Never place products in the wrong category for traffic, which may cause your keywords to be blocked by the platform, and your products will never be displayed. Many sellers like to place their products in some very small categories and use this method to grab the bestseller logo. In fact, this is a behavior that has both advantages and disadvantages. The seller can get additional bestseller traffic, but at the same time, it also loses due to the wrong category. And that part of the lost traffic.
3. Five-point description
Written as required, optimized more, and clearly displayed product parameters, functions, selling points, advantages, etc., to attract buyers to place orders.
4. Source keywords and search terms
The A9 algorithm does not recognize products, but only keywords. Therefore, as a seller, if you want your new product to be recognized by Amazon, you must first embed accurate keywords in the product listing, and ensure that it is included in the A9 algorithm, and put your product Asin together with the keywords you want to test. Search, if there is a Listing on the search results page, it means it has been successfully included.
If the product keyword has not been included by Amazon, the seller can directly put the keyword in the title or bullet points of the product, and then force the system to include it by means of large bidding advertisements. After the collection is completed, the seller should strive to make the ranking as high as possible.
The first task of ranking organic keywords is to increase the conversion rate and sales of products.
Amazon advertising belongs to pay-per-click. The more clicks, the more advertising fees contributed, and the higher the natural ranking. If you want to improve the ad search position ranking of a product, simply put, you directly increase the ad bid. High bid and high exposure are generally proportional to each other. In addition, sellers also need to ensure the weight of the product. Relying on sky-high prices and bidding alone, the product has no core competitiveness and cannot guarantee the top ranking.
Buyer retention repurchase rate
The retention repurchase rate means that buyers repeatedly buy previous products or switch to other products in the store. A higher repurchase rate indicates that buyers are satisfied with products and services, and reflects brand loyalty. A high retention repurchase rate is an important indicator for the continued healthy operation of the store.
To sum up, sellers need to strengthen product relevancy, hit the pain points of customer needs, and constantly stimulate purchasing behavior. They also need to provide customers with a good shopping experience, so as to improve product rankings in multiple directions.
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