Keywords are so important to sellers, so how do we dig out product keywords? Here are several common ways for you:
1. Use the competitor's listing page for keyword discovery. Find your competitor and carefully study the keyword layout of your competitor’s listing, you will have unexpected gains. You can first make a list of keywords that can describe your products. In order to save time and ensure that the keywords remain relevant, you can check some keywords used by some competitors. It is recommended that you check 5 to 10 competitors and their products. Similar products, and use your main keywords to get the first ranking, while sales and evaluation are good. Then from these sellers, you can directly use the background keyword extraction tool to extract all the keywords they use in their search terms.
2. Use Amazon's drop-down search box to enter a certain root, and high-frequency related long-tail search terms will automatically pop up. Or use the keyword input box of Amazon advertising campaigns to enter a certain root, and high-frequency related long-tail search terms will automatically pop up.
3. Another better way to obtain effective keywords is to download the Amazon keyword report directly from the Seller Central homepage. This report will show actual data collected by Amazon on keywords that customers use to find products. Then sellers need to prioritize high-level keywords related to your products because they are more likely to be used by customers in the "search" field. Keywords that are not directly related to your product or contain any brand names will not be indexed by Amazon.
4. It is through manual reverse ASIN lookup, although this method is relatively simple and time-consuming. But if your product has appeared in the search results, it means that the keyword has been indexed. If it does not appear, it means you have one or all keywords that are not indexed.
5. Use free software to query. You can either use the trial version of the paid software, or you can use some specialized free software.
6. Use paid software to capture keywords. There are many such softwares, and their functions are basically the same, but the accuracy of the data is slightly different. Using paid software should be the most time- and energy-saving way to search for keywords. The price is a little money, but it's not expensive, basically 200-360 RMB a month.
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