Regarding product selection, every seller should analyze how to choose products from their own perspective.

Importance of selection:

1. Products are the foundation of the entire operation.

2. High-quality products are the foundation for maintaining the long-term stable development of the account.

3. Products with high quality, large profit margins and large market capacity are the basis for creating explosive models.

4. The competition of all operating skills will eventually return to product competition.

Correct product selection thinking:

Enterprise WeChat screenshot_20201019153642.png

1. Based on the platform itself for multi-dimensional analysis

First of all, we must consider the market capacity. The market capacity of some products is very small. Under this condition, it is difficult for products under this condition to become explosive. For example, if you sell COS clothing, this type of clothing is not just needed, but the sales of the entire market. They are all very low, which means that the market capacity of this product itself is relatively small, and it is definitely impossible for you to make thousands of orders for this product.

The next step is the degree of competition. In Shenzhen, 3C product sellers are definitely the most. For example, when we search for Apple mobile phone cases, we will find at least 4 million products, which means you will face millions of competitors. At this time, you have to consider whether you can compete with them.

Another is the price factor. Sellers often ask that the same product is sold for two dollars. I will sell it for $1.99. When you study the price of these products, you must know that your product selection idea has been set at a low price. At this time, you may miss a lot of good products with high prices but high profits.

Finally, we must consider the favorable rate. We will consider the profit rate and the supplier’s quotation when we purchase the goods, but we should not forget that the quality of the product and the repair rate will directly affect your favorable rate, dispute rate, and finally affect your sales and even Shop

 2. Deep mining based on target category

It can be summarized in a very simple sentence: you have to understand all aspects of the target category in detail

3. Accurate selection based on user habits of different sites

It is necessary to consider the laws and regulations of the site itself and the consumption habits of users. For example, the quality requirements of the US station are slightly lower, while the buyer requirements of the Japanese station are particularly high, so we need to consider the quality of our products for different users. .

Another, European sites may need to submit CA certification, these must be taken into account, otherwise it is easy to be complained

 4. Market-oriented, market demand is our direction of product selection

Don't choose products based on your own preferences, don't sell them as you think they are good, but sell them according to market needs.

Previous：With such strict inspections and high taxes, should Amazon Japan continue to do it?
Next：How do Amazon sellers dig out product keywords, several common ways, and favorites!