Undoubtedly, sellers need various tools to assist when developing Amazon business. Recently, there have been many cross-border telecoms
Sellers reported that they are still at a loss as to how Amazon should select products. What are the specific criteria included in the Amazon index screening?
And what data analysis and product selection websites can you recommend?
Amazon index screening
一、Store traffic and future sales, then how does Rank affect product sales?
Rank100 can sell 3000 monthly, Rank1000 can sell 1500 monthly, Rank5000 can sell monthly
The average sale is 1000, Rank10000 can sell 600 per month, and Rank30000 can sell 300 per month.
Rank50000 then average monthly sales of only 50.
二、 the life cycle. It is understood that a normal product life cycle is usually one year, and a product life cycle with less competition
It may also be 2-3 years. Taking a product’s life cycle of one year as an example, when it has been sold for 8 months,
I suggest sellers and friends, it’s not advisable to develop this product at this time. "To judge the product life cycle is mainly based on two aspects:
The main thing is to look for products with similar history on the one hand, and to find complementary product records on the other. "
In addition, the life cycle can also be obtained through price trends and ranking trends. If the price of a product gets lower and lower,
And the ranking is getting lower and lower, which means that this product is gradually coming to an end. If the product price continues
Keep the same, the ranking does not decline or continue to rise, then it also shows that the product life cycle is growing or
This is the mature stage, and development and sales are promising.
三、 TOP data. Mention TOP data, you can filter according to the products under the Movers&sharkers project.
四、 the number of competitions and sales space. To talk about the number of competitions and sales space, this needs to be based on the individual sellers
Prescribe the right medicine based on experience, and analyze specific problems in detail. For example, suppose you want to develop products A and B, and product A is in Yamama
Only 10 people are selling in Xun Search, 100 people are selling product B, then product A is selected for sale.
The smaller the market competition environment, the greater the corresponding profit margin. It is worth mentioning that the judgment of market competition can be directly communicated
Search the number of competitions through the Amazon search box, or use research tools or keyword tools to sample to determine total market sales
Finally judge the market competition.
In addition to the four aspects of Amazon index screening mentioned above, the factors that Amazon needs to consider when choosing products
There are many elements, including product technology updates, product process characteristics, seasonal factors, the degree of supplier cooperation,
Product quality and safety, profit margins, capital turnover speed, brand factors, customer loyalty, customer experience and other aspects.
Amazon Tool Selection To do cross-border e-commerce, in addition to having good products, there is also a very important tool, good tools are good
arms. So how do sellers use keywords and Google planner to select products? How to use junglecout etc.
What about the selection of research tools?
First, merchantwords keyword expansion tool selection (http://merchantwords.com).
To talk about keyword tool selection, take the current sellers who want to develop a certain unfamiliar product accessory as an example, if you don’t know the market
In the case of demand, keyword tools can be used to test market search popularity or market demand at this time. Bai Xiaoshengju
The example explained, "For example, I want to develop iphone8case, but the iphone7case data search only has 900 popularity.
Not representative, because there is still 6 months between the release of iPhone 7 and the next release, then we will
You can choose to search for iphone6case and find that the search results and popularity are very high, which also shows that this product needs
Ask a lot, it can be worth developing. "
Second, Google Trends (https://trends.google.com).
When it comes to the selection of Google Trends, taking the US region as an example, the popularity of iphone7case has reached about 40, and iphone6case
The peak reached more than 100, showing a downward trend in search. The popularity of iphone8case was only below 5. The result shows
The search volume of iphone6case is very high. If sellers consider to develop a certain Lenovo product and an iPhone product,
Then choose Lenovo product keyword search, once the search popularity is lower than that of iphone, then give up the low search product.
Third, Google Planner (https://adwords.google.com).
It is understood that Google Planner provides historical search data of the Google search engine, in-depth keyword research, and
You can find keywords that customers care about.
"Take the keyword search in the United States as an example, search for iphone7case and iphone6case, and the search results are all
The monthly search volume is 10w-100w, and the demand is high. "If sellers want to develop such products on Amazon,
On the premise of proper promotion and operation measures, there is basically no difficulty in selling 3000-5000 orders of this type of product a day.
Fourth, junglescout software research market
For the junglescout software research market, you can use the web version of junglescout or the plugin version of junglescout
Search keyword research, get the product research list, get the estimated sales volume and estimated profit of each product, so that the seller
We can know whether a certain product is hot or not, and finally choose the style you want to develop and decide whether to develop it.
It should be noted that the research still needs to take into account important factors such as time and core keywords. Sellers
You can choose products that are representative and match your own resources for research and reference, so that you can get half the effort
Times the effect.
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