The peak season is still a long time away, but if sellers don’t do anything, they will be in a hurry when the peak season really hits, and they won’t be able to achieve peak season sales. Peak season is the most profitable and stressful time of the year for Amazon sellers, and preparing ahead can maximize profits.
What should sellers do to prepare for the peak season in order to increase sales and expand customers this year? Whether it's Black Friday, Cyber Monday, or Christmas, complete the steps below and sellers can prepare in advance!
1. Prepare the product
The peak season is approaching, and it’s time for sellers to prepare their products for peak sales.
First, sellers prepare product descriptions and listings by adding more high-frequency keywords that shoppers are likely to search for. For example, include words like holiday, christmas, or gifts in the title so shoppers looking for gifts can find your products in the search area, and you can add more holiday-themed images to the listing.
Lastly, make sure your listing includes as many details as possible, leaving questions to customers may lead them to choose another store to buy the product.
2. Reserve sufficient inventory
Running a successful Amazon ecommerce business requires accurate inventory forecasting. In the run-up to the peak season, sellers want to keep an eye on inventory to make sure they have enough stock to meet any anticipated demand.
Keep in mind that every year many consumers start their holiday shopping early in order to get their gifts delivered just in time for the holidays. Therefore, sellers should ensure that there is sufficient inventory capacity to prepare for early shoppers.
For Amazon FBA sellers, ZL MAX™ will ensure that the prepared LCL shipments are delivered to the Amazon FBA warehouse on time and shipped quickly according to the seller's needs. Sellers may consider using an additional third-party warehouse in the United States if the inventory capacity is insufficient to store enough goods for the holidays.
If sellers encounter warehouse-to-warehouse transportation from China to the United States, time and certainty are their most important considerations. Therefore, sellers can use ZL MAX™ to connect to Amazon for free to help sellers ship LCL goods from China to the United States. Using this system, sellers can get real-time quotes and book their shipments online, shipped by ZIM, a trusted shipping company.
Yixing Integrated Shipping ZIM and Yixing Logistics China ZLC will ensure your transportation timeliness, guarantee space, and enjoy priority pickup at US ports.
3. Prepare a marketing plan
The weeks before the holidays are a great time for sellers to get ready to market!
At this point, sellers can look at last year’s sales and set goals for this year. By optimizing your keywords, you can increase your product's visibility during peak holiday sales. This is a good time to start thinking about any discounts or promotions that are being offered during the holidays, offering great discounts and boosting your Amazon sales.
Fourth, to ensure that customers can provide the best service
Sales are busy during the holiday season, so sellers must ensure their teams respond to customers in a timely manner. Take the time to plan ahead and you can focus on selling your products during the holidays.
The above tips will help you get ready for the holidays!