Compared with text, pictures can undoubtedly show the advantages of products more intuitively. Amazon has launched a 360° picture display function to help buyers get a better shopping experience, and also allow sellers to better display the advantages of products. Improve conversion rate, reduce return rate, etc.
At first, this function was only opened for some categories, but the latest news is that there are currently no restrictions on product sellers of all categories. All products can be uploaded regardless of categories. Let’s talk about the production requirements for pictures. and submission format.
360 picture production requirements:
1. Prepare the products corresponding to ASIN for photography, and remove all product packaging. Do not attach props to the product
2. Place the ASIN in the center of the turntable, it can be rotated 360°
3. Try to use seamless background paper
4. Place the camera on a tripod at an appropriate distance from the product
5. Choose a suitable elevation angle to display the product. stay within 10-30°
6. Set the camera to manual mode to ensure consistent focus and exposure settings for all 72 photos
7. The first photo should show the product at a 0° angle (facing the camera), take 72 images at 5° intervals
8. When taking each photo, please rotate it counterclockwise
The submission format requirements are as follows:
1. Requirements for a single image:
(1) The picture should have a white background or a transparent background of letters.
(2) The picture resolution should be at least 1500 pixels * 1500 pixels
(3) There must be at least one picture in the 72 pictures of furniture ASINs. The product image must occupy more than 85% of the length or width (for example, 1500 pixels * 1500 pixels, 85% is 1275 pixels). In short, at least one image in the entire set must meet this requirement
(4) The number of pictures requires 24, 36 or 72 pictures
(5) The image format must be PNG or JPEG
(6) The image file extension must be ".png", and a single .png file must follow the following formats:
_360_<
Sequential index>_web.png
where is the Amazon standard identification number of the product, and the order index indicates the image rotation order, starting with 0000. Note: The sequential index sequence should match the counterclockwise rotation order of the image
Example of naming 72 pictures:
B01N32NCPM_360_0000_web.png
B01N32NCPM_360_0001_web.png
...
B01N32NCPM_360_0070_web.png
B01N32NCPM_360_0071_web.png
2. All single pictures need to be placed in a folder with
_360
Format naming, for example: B01N32NCPM_360
3. The folder needs to be packaged as a compressed file, the compressed file is
.zip
Format, for example: B01N32NCPM.zip Please keep the zip file size of each ASIN within 150 mb.
After the production is completed, you can open a case and submit it to the customer service for uploading!
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