Prime Day 2022 has entered a tense countdown stage. Are you still used to going to work, turning on your computer, and turning on hot topics?

However, there are such a group of "seed-type" players who have been working hard to prepare for the battle. Based on past operational experience, everything from traffic layout, to inventory planning, to advertising placement is detailed.

Are you ready for this year's Amazon Prime Day?

Celebrities and social media stars to help out, or Prime users will spend big?

Prime Day sales events and other summer deals are expected to entice most consumers to open their wallets and spend despite concerns about inflation and the economy, according to Adobe survey results.

Adobe Commerce predicts that online spending on summer deals is likely to be strong, with 61% of consumers surveyed in June saying they were looking forward to Prime Day and other summer sales. Separately, 76% of users planning to buy Prime Day and other retail deals said they would spend more or the same amount as last year, when Prime Day broke spending records.

Inflation and economic concerns may make most shoppers more eager to take advantage of deals, the Adobe Commerce report found. But 24% of consumers who didn't plan to take part in the sale said they wouldn't shop on Prime Day because inflation has reduced their disposable income. More than half of Prime Day shoppers surveyed said saving money was their top motivation, while others said they wanted to shop ahead of the holidays and back-to-school shopping.

Tory Brunker, senior director of product marketing at Adobe, said: "A significant portion of consumers say they are still planning to shop and spend heavily during the summer sales season, especially around Prime Day."

Consumers say they plan to spend their sales on clothing (43%), household goods and home improvement (29%), health and beauty (26%), computer electronics (22%), pet products (17%) and toys (16%). At the same time, they are also good at receiving personalized promotions via email (61%), during the shopping experience (53%), and via text (34%) after visiting an e-commerce site or store.

On a more noteworthy note, before Prime Day, Amazon will be hosting a Prime Day Dream House in Shoreditch, London. The event features British stars with a line-up including pop star RAYE, TV chef Big Zuu, renowned author, influencer and foodie Tilly Ramsay, TV personality Sam Thompson, footballers Jarrod Bowen and Ben Foster, and social influencers Timbsy and Max Balegde.

The battle list on the eve of Prime Day, the seller po posted an experience post

There are celebrities and social media star platforms, there are Prime users who are about to spend a lot during this year's big promotion, and there are a lot of products coming out... There is no doubt that Prime Day cross-border sellers in 2022 will be surprised and delighted!

Some sellers can't wait to post their experience posts:

【About inventory planning】

Avoid low gross profit or loss, resulting in no inventory to sell after the holiday. This year, most of the sellers are in the process of clearing inventory all the time, and this big promotion may be an opportunity to quickly withdraw funds.

【About traffic planning】

Generally, it is determined for new products or profitable explosions. For example, a certain product will increase several times based on specific traffic, the traffic on the site is 10X, and some designated cooperative platforms outside the site require millions of traffic.

【About advertising】

On the one hand, in-site advertising is placed, according to the conversion ACOS of each product and the overall ACOS. In the case of a reasonable proportion, increase and properly track the increase and adjustment, the advertising data changes very quickly during the special event, as long as the income reaches the standard, it can be appropriately added; on the other hand, for off-site delivery, smart sellers have already advanced in early June. The layout and delivery time are carefully planned, and the big sellers have a joint area. For example, independent websites, brands, Amazon, Walmart and other related platforms, exclusive event renderings, buy gifts, etc., and even some brands will send emails to old customers "vouchers" and "discount codes".

For Amazon Prime Day products in 2022, how should cross-border sellers line up?

The picture below shows the big promotion operation list compiled by the author of "Youth Who Knows All About Struggle", which can give more sellers experience for reference.

According to the seller, the average consumption of Amazon Prime Day in 2022 is about 40 US dollars, and the main consumer group is still concentrated on female consumers around 33-44. Therefore, sellers can focus on promoting this group of people in advertising. In addition, this year's CPC on the site may be higher than last year. It is recommended that sellers advertise several times in advance outside the site, thereby deepening consumers' impressions and promoting the first time to buy products.

More notably, sellers may wish to increase their total ad budget 48 hours in advance. On-site advertisements are laid out in advance, and off-site advertisements can be stopped on the day of Amazon’s big promotion, because more than 95% of sellers will basically keep their eyes on Amazon’s website on the day of membership. Meanwhile, Prime Day Deal, Prime Day Shipping, Prime Shipping, Primeday Best Deal, Prime Day for cocktail dress and more open 72 hours early. All keywords with Prime Day are placed in a group to advertise in advance, and historical data can be found in the helium10 cerebro module.

Finally, if you want to win the promotion carnival of Prime Day, increase the traffic in advance, and find ways to increase the traffic to form a closed loop and further increase the exposure.

At the same time, try to use Prime Day traffic to clear some unsold inventory. More importantly, remember to use handy software tools for Prime Day this year. Through software tools, one-stop intelligent operation platform and real-time after-sales support, you will have the best partner to help you operate the Amazon platform.

From product selection, advertising and marketing, sales profits to after-sales service, we provide suitable solutions for each stage, allowing sellers to achieve a double harvest of sales and traffic during Prime Day in 2022, and create considerable profits!

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