With the increasingly strict review of Amazon platform, the behavior of swiping orders and reviews is a warning. In serious cases, the account can even be directly banned. Under the "white hat method", the only thing that can be relied on is the promotion of advertisements. At this time, the advertisements It is particularly important, because it is mostly related to the subsequent "life and death" of the product in the Amazon market (except for individual cases), so how does Amazon's white hat method push the product?
Idea one
1. Stability evaluation
2. Product differentiation
3. Big discount
4. Advertisements open low and go high
Applicable products: high customer unit price or medium conventional products, conventional refined ideas
Purpose: Step by step, stabilize the weights
Idea two
1. Off-site volume
2. Advertisements go up and down
3. Low price
Applicable products: products with low customer unit price
Purpose: Based on low prices, off-site and advertising can quickly create explosive products
Idea three
Quickly push the flow: off-site + spike + red man + advertisement
Suitable products: Red Sea products; big market; big competition
Purpose: Quickly promote the product to achieve the target effect (test the market)
Early stage:
Outside the station: direct volume, 50% off the fracture price
Spike: Four spikes per month -500-600
Advertising: five automatic full opening + extensive core big words + precise long tail precision
Influencers: directly contact at least 10-20 influencers before the product is put on the shelves, and post the influencers immediately after the products are put on the shelves
Low unit price
Quick mode, no pressure on warehouses, no pressure on goods, fast in and fast out.
Generally, a week is a stage, and if the product cannot be pushed to the expected level in a month, it will retreat.
High unit price
Steady and steady, long product cycle, generally half a month to a month as a cycle
Strictly control the inventory-to-sales ratio to avoid stagnant inventory
Advertising and evaluation should not be too aggressive, develop steadily, and the promotion cycle is 3-6 months
Re-promotion of old products
same product upload
push new products
fast paced
2-3 months from
Profit can be zero or negative.
After 3 months of basic sales, merge the listings.
Note: The old product is merged into the new product, not the new product is merged into the old product.
The low price of the old products quickly consumes the inventory, and the clearance is not displayed.
Only display new products, and can inherit the number and weight of evaluations of old products (including the weight increase after price reduction)
Continue to promote new products, the pace of promotion can be slowed down
Other experience in pushing products
1. Find the competing products before pushing the product, check the traffic keyword structure of the competing products, and manually type the words directly when the product is put on the shelf.
2. After FBA is in the warehouse, the traffic mechanism can be quickly triggered through low-price stimulation or off-site/net red promotion to speed up Amazon's inclusion of products;
3. The advertising card slot cycle is at least 14-60 days, otherwise the ranking will not be stable
4. After the LD, BD, and off-site deals are over, stabilize the ranking and traffic;
5. Time spent: 40% operation, 60% data + product;
6. After the new product is launched to a certain extent, the market capacity demand is strong, and the 2.0 version can be developed as soon as possible, and it is very likely that it will explode.
7. Small products are sold and pushed, and after the inventory is cleared, they will be shipped to the large and sent to FBA.
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