Most Amazon sellers know about CPC. An advertising plan includes a lot of content, such as delivery time, delivery location, keywords, keyword bids, creative images, categories, etc., but sellers are more concerned about the question, what should I do if Amazon's automatic advertising is not exposed?
When a new product is put on the shelves, in order to be able to place orders as soon as possible, as soon as the seller's product arrives at the Amazon FBA warehouse, in-site advertisements will be arranged. In the early stage, sellers generally open keyword automatic advertising first, and let Amazon automatically match the advertising space.
After the advertisement was launched, many sellers waited for the order to be issued. But sometimes, after a week or two, the seller not only fails to place the order, but also fails to spend the set advertising budget. After downloading the report and analysis, it is found that the advertisement has basically no exposure.
No exposure means no clicks. Without clicks, of course, there will be no conversions. If there is no conversion, naturally there will be no sales.
But why is there no exposure?
1. The running time of the advertisement is too short, and the exposure has not been accumulated.
2. The ad bid is too low and the ranking is too low.
3. The setting of keywords is not good enough, and the keywords and advertisements do not match.
4. The listing optimization is not good, the title, description, picture, etc. are not optimized enough, and the weight given by the Amazon A9 algorithm is very low.
5. The product is unpopular, and the number of searched buyers is not many.
How do sellers open automatic advertising?
Since the effect of automatic advertisements depends on the quality of the listing, the first thing a seller needs to do after they start running automatic advertisements is to check the advertisement report and optimize the listing.
While automated ads don’t require setting ad keywords, sellers need to consider where ads will appear and how Amazon will match traffic without keywords.
Automatic advertisements are more focused on the product detail pages of peer sellers related to the product. The system will compare the product details page information (title, category, page attributes, etc.) to determine whether two products have strong similarity. .
Therefore, for a product with automatic advertisements, the optimization of the advertisement starts from the product page, that is, whether the product page is detailed and accurate, and only if the seller fills in the complete and correct information, it will be easier for the product to be matched to the appropriate product page. go in. In this sense, the optimization of Listing is actually a part of automatic advertising optimization.
Sellers can find the three types of words with the highest exposure rate, highest conversion rate, and highest click-through rate in the automatic delivery report, put the words with high exposure at the front of the title, and put the words with high conversion rate at the back, and put these three types of words. All words are implanted into Search Terms, and then repeated several times on the five-line description, long description, and A+ page to ensure that the Listing always maintains high relevance and is more likely to appear in front of consumers.
How can sellers optimize advertising plans?
1. Let Amazon advertising continue for a period of time and then look at the data. The seller can also recreate an advertising plan. Sometimes even the same advertisement may have different effects.
2. Increase the advertising bid, it is recommended not to be lower than the recommended price given by Amazon.
3. Analyze the keywords set before, extract the recombination with a higher heat and try again.
4. Consider combining hot words and product attributes into some special long-tail words as advertising word choices.
5. Optimize the listing to make the title, description and picture more attractive, and also lay out different product-related keywords in the copy.
6. When selecting products, sellers should conduct sufficient research, do not choose products that are too partial, but choose products that meet market demand.
Tips: In the auction, the seller can bid according to the desired advertising effect, and do not blindly raise the price.
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