Amazon Prime Day 2022 will take place globally from July 12-13. The number of sites covered by this membership day reached 24, which is the largest in history. Compared with last year, third-party sellers from around the world, including Chinese sellers, will provide consumers with products and great deals covering various categories through Amazon Prime Day.
Shanghai
June 16, 2022
Amazon Prime Day 2022 will take place globally from July 12-13. The number of sites covered by this membership day reached 24, which is the largest in history. Compared with last year, third-party sellers from around the world, including Chinese sellers, will provide consumers with products and great deals covering various categories through Amazon Prime Day.
This year, the Swedish, Polish and Egyptian sites participated in Amazon Prime Day for the first time. Among them, the Swedish and Polish sites have been opened to Chinese sellers in 2020 and 2021 respectively. Other sites participating in Member Day include Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, Netherlands, Portugal, Singapore, Spain, United Kingdom, United States, India, Saudi Arabia and United Arab Emirates . Among them, Amazon Prime Days for sites in India, Saudi Arabia, the United Arab Emirates and Egypt will be held later this summer.
With the countdown to Amazon Prime Day, Chinese sellers have also made full preparations in advance. "Multi-site layout", "brand building" and "product innovation" have become keywords for many sellers to prepare for the battle.
This year is the third time that Ecopo from Qingdao, an innovative company specializing in water purification, has participated in Amazon Prime Day.
Qi Dong
General Manager of Ecop
"Every year, there are breakthroughs, and this year is no exception. Unlike last year, we have deployed Amazon's US, Canada, UK, Germany, France, Italy, Spain, Turkey and other sites this year. The sales market has expanded to countries such as Mexico.”
In terms of product selection, in addition to paying more attention to product quality, ECOPO also makes full use of a variety of Amazon brand building tools.
"We set up an exclusive event page in the Brand Store, put OTT and Fire Tablet multimedia advertisements through DSP advertisements, and cooperated with Internet celebrities to live broadcast product demonstrations on Amazon Live, etc., to fully display the product's water purification concept." Qi Dong said.
Shenzhen-based Hanwang Youji also expects to make a big splash on Amazon's US, Europe, and Japan sites during this year's Amazon Prime Day.
Li Yuanzhi
General Manager of Hanwang Youji
"I hope to be the first at the Japanese site! This year, we will bring a variety of innovative products to participate in the Amazon Prime Day event at 9 major sites around the world. This will be an important battle for us to fight this year."
Li Yuanzhi also said that in the future, the company will focus on brand building on Amazon. It is understood that Hanwang Youji is a comprehensive high-tech enterprise integrating R&D, production and operation in the domestic digital handwriting field.
Bedsure is a cross-border e-commerce brand under Shangbai Global focusing on home textiles. Their business has slowly expanded from Amazon US, Europe and Japan sites to emerging sites such as Amazon India, Singapore and the Middle East.
Zhu Xingjian
Shangbai Global CEO
"We don't fight price wars, but we have to prepare bullets. We are happy to take advantage of the opportunity like Amazon Prime Day to provide users with benefits and discounts. Moreover, we hope to tell a good brand story through advertising, and to build a great brand. Trends come together.”
On the other hand, compared to the last Amazon Prime Day, Amazon has also introduced some new features that help consumers prepare for shopping in advance while also helping to increase sellers’ sales opportunities. For example, Prime members will be able to receive discount alerts for recent searches and browsing through the subscription function, making the shopping experience easier than ever. In addition, Prime members can add their favorite products to wishlists, shopping carts, or hold items, and Alexa can send reminders when deals go live, or even place orders on their behalf.
Currently, Amazon Prime has more than 200 million paid members worldwide. They spent more during the 2021 Amazon Prime Day event than ever before, buying more than 250 million items.
The strong spending power of Prime members has also allowed third-party sellers around the world to set new sales records during Amazon Prime Day in 2021, and the growth rate has even exceeded Amazon's self-operated business. With the unique resources of Prime members, Amazon Prime Day has become a good opportunity for Chinese sellers to increase sales, build global brands, and expand their global business.
With the announcement of the Amazon Prime Day date, it means that it has entered the final sprint stage of Amazon Prime Day. If you missed the report of Amazon Prime Day Store (DOTD) or Lightning Deal (LD) before, it is recommended that you report coupons and Prime exclusive discounts as soon as possible now, and don't miss the huge traffic on Amazon Prime Day!
The following two promotion submission windows are still open!
• coupon
It is recommended to report before July 11, 2022 (local time)
• Prime exclusive discounts
The submission deadline is subject to the background display
What is a coupon?
Coupons are discounts on a single item or group of items offered to consumers on the day of Amazon Prime Day and during the Amazon Prime Day warm-up period. Coupons are displayed on coupon pages, shopping results, product detail pages, and some other locations. High-performing coupons will have the opportunity to gain additional exposure on the coupon activity page and coupon homepage during the Amazon Prime Day warm-up period and Amazon Prime Day.
Reporting requirements
At least 95% off current price
Product reviews match: Items with 1-4 reviews have an average star rating of at least 2.5 stars, and those with 5+ reviews have at least 3 stars
Seller feedback rating of at least 3.5 (4 in Japan)
Notice
Since it is an Amazon Prime Day event, we recommend that you target your coupons as Amazon Prime members, prioritize items eligible for Prime shipping, and offer competitive discounts to give your items a chance to gain better exposure Location is also more attractive to consumers.
Suggestions
Submit coupons as early as possible (effective within 6 hours)
Coupon settings need to cover the time period of Prime membership day activities
Conditional sellers can start running coupons earlier than the event time to warm up the products in advance
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