I believe readers know the importance of Amazon reviews. It affects product conversion rates, keyword rankings, sales, Buy Box qualifications, etc. So how should ads be played in different review stages?
1. 0 comments
At this time, the default score is not 0, but 60. At this time, it is easiest for Amazon to include our products and give more keyword weights based on performance.
To accelerate revenue faster and give more weight to words
Operation: Open more automatic advertisements (with manual advertisements to help Amazon quickly identify our products)
plan 1
Automatic 1 Fixed Bid
Auto 2 Fixed Bid
Auto 3 raise and lower
Bid:
Auto 1: Default bid
Auto 2: Default bid*1.2-1.5
Auto 3: Default Bid
Scenario 2
Automatic 1 Fixed Bid
Auto 2 Fixed Bid
Automatic 3 fixed bids
Bid:
Auto 1: Default bid
Auto 2: 20% lower than the default bid
Auto 3: 30% higher than the default bid
2. 1-9 Comments
Observe the review score:
4.7 or above (80 hidden points)
4.5-4.7 points (60 points hidden)
3.8-4.2 points (50 points hidden)
The first set of play methods: high bid to play automatic (big word precision) to get more orders and comment dilution
(5 reviews 4.2 less than 15 reviews 4.2 less than 50 reviews 4.0)
The second set of play: product precise long-tail words play widely
Automatically negate words with high exposure and high acos
The third set of play: precise long-tail words (word typing stage)
3. 10-50 Comments
The product has a certain degree of recognition
The second round of weight lifting
Operation: Reverse search for the included words, and pull out all the keywords from the second page to the third page. Open manual accurate advertising to rank keywords, and try to hit the natural position to the homepage.
(It is best not to take out the keywords of the homepage and type again)
4. 50-100 comments
More weights are accumulated at this stage
Focus: Maintaining Excellent Words
5. 100+ comments
Key point: card control advertising investment, product entering the later stage
Operation: Continuously optimize advertising, no words/secondary words open manually
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