How to avoid Prime Day suspension of your Amazon account

Judging from peak season experience in seven or eight years, the system will clean up some illegal accounts in a centralized manner before the peak season, because Amazon does not allow illegal accounts to be allocated to the traffic of the peak season.

Amazon is also well aware that its reputation depends on consumer trust. As long as consumers need to know that they can safely buy from Amazon without being deceived, the greater the trust and the better the reputation.

Therefore, Amazon cracks down on sellers who violate the platform's rules.

Therefore, any violations of your account will be suspended without notice.

Sellers with several years of experience know that account suspension, especially if they can't resume sales, can be almost devastating to the company's entire business.

Now, let's take a look at some of the reasons Amazon might decide to suspend your account.

Inserts such as product manuals or thank you cards that violate the policy. For example, ask for positive reviews, or use lead sentences ("Leave a review if you're satisfied, or contact us if you have questions").

Unsubstantiated health claims for dietary supplements, massage tools, etc. If you use language that mentions warranties, health benefits, etc., you can get suspended even if you have proof - just because it's easy to be flagged as a problematic account by the system, and they'd rather kill the wrong account than let it go. (Although it can be resumed, the shortest suspension is a week, and the long is several months). If you are using a non-regulated product, please do not use language that is a regulated product, such as "approved", "registered", "compliant". If your product isn't patented, don't say it's patented.

If the trademark does not belong to you, you cannot use the trademarked brand as a keyword (but ads can run).

Violation of the trade name guidelines. Examples include copying listings and images from other brands, posting misleading information, or providing photos of other competitors’ products.

Copyright issue. Any copyright issues will get you in trouble.

Send dangerous goods to FBA (but products such as batteries require more complete certification). In this case, Amazon will not only suspend you, but also destroy your inventory.

Privately contact buyers on the Amazon platform. Anyone who buys your product through Amazon is an Amazon customer, not yours.

Offer rewards for comments (this one you're all familiar with).

Provide contraband.

Product safety issues, such as toddler toys, where small parts can tear off and create a choking hazard, or lack of product certification (which many sellers have encountered).

Counterfeit goods, complaints about the authenticity of the product. Make sure you have an invoice for your product and it is ready to be made and available. However, if it is a brand-name product infringement, for example, if you sell BMW accessories, you must obtain the authorization and invoice certificate from BMW, otherwise the basic account cannot be recovered.

Conflicting account information. Make sure your company name, address, etc. are the same on all paperwork, including capitalization and punctuation (this is one of the reasons why many accounts are suddenly second-handed).

Continue to receive negative feedback. This includes store performance and buyer voice. Store performance has always been important, but many sellers ignore it. If Buyer's Voice finds that your product has been removed from the shelves many times, your account may also be suspended.


The above is only a summary of some common ones, and it is not limited to these. Compliance operations have become the general trend, so the behavior of brushing orders is no longer worthy of being listed.

There are a few things we can do to make sure your account doesn't break the rules.

First, don't take chances. Don't try to get through holes. Don't think "only once and they won't notice". Account suspension is not a risk worth taking, and post-fall settlement is something Amazon does a lot.

Second, review the listing carefully before it goes live - especially if you hire some "freelancers" to write and design the listing. Need to make sure it's 100% correct.

Third, keep it updated all the time. Amazon will change the rules at any time, and some smaller changes will not be notified to all sellers, and part of your job is to keep abreast of these situations.

Fourth, keep your store performance healthy. If the product is causing a problem, please stop using it. Keep product descriptions accurate and up-to-date, including information about what the product is for (and what it's not suitable for) and how to use it. Make sure your return/exchange policy is clear. And manage your metrics, including returns and more.

Finally, never ignore Amazon's warnings. and respond immediately and professionally. Build a history of being a good, professional seller, and you're more likely to recover from suspicion: For example, if something goes wrong, you'll get a warning, not a suspension, proving that your previous sales history is better of.

If you do get suspended, you can file an appeal, and there are many providers that can handle appeals for you.

Also, if you try to open a new seller account, you need to be careful not to be linked, Amazon is absolutely clear that the policy is; one seller, one account. If detected, your account will be suspended again.

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