Amazon Announces New Service, Prime Members Can Use Fulfillment By Amazon With Third-Party Sellers


A few days ago, Amazon announced the launch of a new service called "Buy with Prime", which will extend the convenience of Prime membership shopping to online stores outside the Amazon platform.

Amazon's official statement said: "The Buy with Prime service will initially only issue invitations to sellers using Fulfillment by Amazon (FBA). The service will be launched in 2022, after which sellers who do not sell on Amazon or do not use FBA will be invited."

Buy with Prime will allow Prime members to shop directly from the seller's online store and enjoy the services Amazon has to offer, including fast free shipping, a seamless checkout experience, and free returns on eligible orders.

Prime members can see the Prime logo and delivery promise on eligible products in the seller's online store, which indicates that the item is eligible for free next-day shipping and free returns.

Amazon's statement also said that when shopping with the Buy with Prime service, Prime members will use payment and shipping information stored in their Amazon account and receive timely shipping notifications after placing an order.

Jamil Ghani, vice president of Amazon Prime, said: "We are always committed to exceeding Prime members' expectations by offering more choice, exclusive deals, premium content and convenient features. With the launch of Buy with Prime, we are expanding Prime members beyond Amazon Enjoy a range of trusted and convenient Prime shopping benefits that add even more value to members. Prime members have the flexibility to shop directly from sellers while enjoying fast free shipping, seamless checkout and easy returns from Amazon. "

Peter Larsen, vice president of Amazon's Buy with Prime, added: "For more than 20 years, we have been providing growth opportunities for small and medium-sized businesses. Allowing sellers to offer Prime shopping benefits on their own direct-to-consumer online stores is a great way for us to help people of all sizes. An exciting next step for sellers in Amazon or other sites' mission to grow their business. As shoppers buy directly from sellers' online stores, Buy with Prime will allow sellers to build customer relationships and brand loyalty while providing fast, Benefits like free shipping that drive customer conversions.”

Sellers who already use FBA can add Buy with Prime to their online store in minutes, as their inventory is already stored in Amazon's fulfillment centers, Amazon said in a statement. First, sellers need to sign up for the Buy with Prime service, link an Amazon Seller Central account, use multi-channel delivery to provide an inventory pool for multiple channels, and link an Amazon Pay account to provide Prime members with Sew checkout experience.

Sellers can then easily add Buy with Prime to one or more products by installing a JavaScript widget on their online store. With Buy with Prime, sellers will receive shopper order information, including email addresses for customer orders, which they can use to provide customer service and build a direct relationship with shoppers.

But the Buy with Prime service is not free for sellers, who have to pay for the products they use. Pricing is based on service fees, payment processing fees, and per-unit delivery and storage fees. No fixed subscription fees or long-term contracts are required, and sellers can add or remove options at any time.

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