Congrats on finding the treasure! ! !
The auto parts category, the most worthy of cross-border sellers' attention in 2022, is becoming a category that is deeply concerned by sellers on the Amazon platform with its amazing market size and growth rate.
According to the data of Hedges & Co, an automotive digital marketing company, since 2015, the mobile phone sales of auto parts in the US market have maintained an annual growth of more than 20%, and are expected to reach 13 billion US dollars in 2022.
The fast-growing "aftermarket" of auto parts is highly valued by Amazon. It is understood that auto parts are one of the fastest-growing categories on Amazon's US station, and a large amount of vehicle data is added to Amazon's database by consumers every month.
Currently on Amazon, there are more than 30 million auto parts options and more than 50 million vehicle reviews. For many Chinese sellers, the growing auto parts category is a very good channel for new development, because it consists of a large number of niche markets, the overall market is blue ocean, and the profit margin is high. Amazon shipping
Just because there are a large number of niche markets under the auto parts category, its selection direction is also very rich, just list a few groups of more popular products:
▶ Car lights, bulbs, seat cushions/foot pads, vehicle covers, steering wheel covers, etc.
▶ Interior storage, exterior storage, vehicle exterior modification parts, tires, wipers, door handles, etc.
▶ Motors, generators, motor accessories, electrical tools, engine mounts, etc.
I believe that if you are interested in the auto parts category, you have already released more product selection directions at this moment. What you need to do is to clarify the product selection positioning, do a good job in competitive research, and prepare clear and detailed product data to display in your Listing. .
In this way, when a consumer browses to your product, it is convenient for him to match it with his own vehicle, which will be a great help for consumers to place an order.
Matters needing attention in the approval of auto parts category
Of course, if you want to sell auto parts products on Amazon, category approval is unavoidable.
Huohuomei has summarized some matters needing attention in the approval of auto parts category, for the reference of sellers:
Self-registered sellers need to apply and get approval through the background before they can display products in the auto parts category;
Sellers who have settled in through the investment manager need to directly contact the investment manager to apply for the sales authority of the auto parts category. Amazon shipping
General accessories review conditions and procedures
Contact the investment manager to apply for the opening of the auto parts category sales authority, and the investment manager will reply to the audit request and collect information;
Clarify Amazon auto parts category requirements and precautions;
With the help of the investment manager, complete the classification review of auto parts category.
Non-universal accessories (Fitment special parts) review conditions
Contact the investment manager to apply for the opening of the auto parts category sales authority, and the investment manager will reply to the audit request and collect information;
Clarify Amazon auto parts category requirements and precautions;
Complete the auto parts category classification review with the help of the investment manager;
Get product match data from a third party and upload it to Amazon's database, Amazon Part Finder.
Selection skills for auto parts category approval
I shared the most popular products in the auto parts category before, and here I will talk about how to choose the auto parts category.
Huohuomei suggested to first analyze and research the top-ranked products in the Amazon auto parts category and make improvements. For example, starting from the ranking trend, price fluctuation and number of comments of the target selection, you can select the data in a certain period for analysis, and then find out whether there is room for optimization. Amazon shipping
When you determine that this product is worth doing, the next step is to conduct research on the auto parts market. Because the market is ever-changing, doing market research can help you avoid a lot of unnecessary risk losses. An in-depth market research should start from five directions: product characteristics, market capacity, competition, patent analysis and financial analysis, to help us grasp the trend of the entire category when entering the auto parts category and avoid stepping on the pit.
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