2021 will undoubtedly be a disastrous year for Amazon sellers. Since April, the "postcard" turmoil that has made a lot of noise, the large-scale closure of stores in June due to evaluation, and the freezing of a large number of Amazon seller accounts in July, etc., are all manifestations of Amazon's severe rectification of the domestic seller market. Cross border Logistics
The rectification exceeded all sellers' expectations. Every year during the peak sales season, Amazon will conduct platform compliance rectification for some violations. Everyone is careless. I didn’t expect Amazon to be so tough this time.
Why did the Amazon platform start to take a heavy hit on account control?
In the past, Amazon has been inclusive to the market. But with its rapid growth, sellers are not prepared to take precautions in advance. The reason is very simple. When a large shopping mall opens, it must attract a lot of investment with low rent and low threshold. When the shopping mall is doing well, it will naturally start to increase rents and optimize, and reduce all the risks that affect the business. Over the years, the platform has grown with the growth of sellers, but the year-on-year growth has shown that many sellers are greedy for profit and conduct a large number of illegal operations and malicious competition.
When the buyer's market is harassed, the platform's reputation is gradually decreasing, and the industry ecology is seriously affected. Amazon had to focus on "compliance", determined to use an iron fist, severely crack down on relevant sellers, and even banned large-scale accounts indiscriminately. Since the registration method has become stricter, and Amazon registration has more video authentication and address authentication than before, it is not difficult to see that Amazon's threshold control has been refined. Some time ago, Amazon’s high-level changes were directed at platform rectification.
The new official took office three fires, how to burn the fire?
Amazon has grown big. It is necessary to identify sellers, require sellers to operate in strict accordance with Amazon platform specifications, and rectify the platform ecology. The most important one is account association. Cross border Logistics
As we all know, there are different seller markets in China and abroad, and the operation of multiple accounts in China is not in line with Amazon's policy. It is the norm for domestic sellers to operate multiple accounts, which is used to diversify risks and coordinate team management. However, these various accounts will undoubtedly lead to "involution", which will directly lead to deformities within the industry and loss of users. In order to prevent sellers from repeatedly distributing and selling the same products, the platform will use severe penalties to stabilize buyers' spending power, that is, to determine associations.
A common and important factor in determining association is IP association.
Each account to log in will have an independent IP, which is generally unique. That is, a computer, an IP of a network cable, and an account. This is the safest way to log in to an account. However, IP resources and IP demand are not proportional. There are roughly 1 billion netizens in China, but only about 300 million IP resources. Obviously, there may be more than 3 independent individuals sharing an IP, just like three families sharing a house number, which is funny. However, under network settings, IP is often dynamic, and will be automatically assigned to others when not surfing the Internet. Although the IP is limited, as long as the number of people online is within the controllable range of the IP, the network will not be affected, which is why the IP can be shared. It's irrelevant for daily surfing, but it matters a lot to Amazon accounts.
For example, if a seller's store is illegally banned, and the used IP jumps to another network, which happens to be connected to an Amazon store, the store is very dangerous, and we conclude that the store's IP quality is poor.
Many new stores have to pay special attention to IP quality when applying, so what are the consequences of poor IP quality?
For each logged-in account, Amazon's official backend will record various login information such as IP. It can be understood that IP has a domain value, which is like a "blacklist". When there is an IP that has repeatedly logged in in a short period of time, the account will be marked as a key concern (low quality) by Amazon, and the IP login status and other factors of the account will be monitored and detected. Once a threshold value is reached, say below 60 points, the risk of an account being judged to be linked will greatly increase. Unless operating in compliance, there is no official deduction by Amazon, but no one can guarantee this. (The two accounts logged in with the same IP will be directly associated)
Although IP associations are weak associations, they carry the basic weight of accounts. Compared with the untouchable bottom line of strong associations, IP associations are a chronic poison that often kills invisible people. When you happily register an account with brand-new information, IP association will make you lose all your achievements, and it will be too late to regret it. To solve this problem, it is necessary to find high-quality IPs, and most anti-association service providers do not pay enough attention to the IP problem and give mixed IPs to sellers.
Some big sellers said that the use of the anti-association scheme still has the problem of batch association and banning, which is largely due to the IP problem. However, what is more important is that if the correct anti-association solution is not selected, what should account security do in the face of various association traps? Cross border Logistics
The anti-association browser is a way for sellers to choose anti-association services, but the reliability of its anti-association is being questioned by more and more sellers.
On the one hand, the nature of the anti-association browser is a piece of software, developed based on the source code of Google Chrome; on the other hand, its anti-association principle is to use plug-ins to generate cookies for multi-account login, commonly known as a "vest" masquerader, whose It can basically meet the requirements of the account to log in to Amazon. However, Amazon definitely needs to know more about the account. It can be understood that if Amazon is a commercial street, the browser is like a small mobile vendor, with high quality and low price, but there is not much identity proof. In order to set off the atmosphere and attract investment, Amazon turns a blind eye to allow it to sell, but it will visit from time to time, and it will not be completely relieved. When Amazon strictly investigates and rectifies or affects the appearance of the city, it will have a greater impact.
In contrast, cloud VPS is the facade in the commercial street. It can operate in compliance with regulations and has a relatively high degree of trust. VPS technology is a high-quality service that divides a server into multiple virtual dedicated servers. Each VPS can be assigned an independent public IP address, independent operating system, and independent system configuration.
The cloud system was initially developed to build network servers, and related services are not its main business. Traditional cloud service providers, such as Amouyun, are based on the Windows system, and the security level is naturally high. Therefore, VPS is very suitable for cross-border anti-association services. It is like a separate computer for account login. The firewall of the computer system is not easy and cannot be invaded. Otherwise, it is a hacker and an illegal act. Using VPS to operate with multiple accounts, whether it is due to legal protection or technical conditions, Amazon will not directly identify the situation of multiple stores.
However, the above two methods have a common problem. When it comes to IP association, there is always the problem of IP quality. This problem has nothing to do with the anti-association method, but only the IP itself. IPs are usually obtained from cloud service providers. High-quality IPs are not impossible to obtain, as long as they are IPs with few Amazon IP records and long intervals, and IPs that have never been logged in by Amazon, they belong to high-quality IPs (pure IPs). ). In terms of their main business models, traditional cloud service providers do not need to manage and control IP, and they do not distinguish between IP quality, so the browser's IP cannot fully guarantee the authenticity and purity (most of the browser's IP resources are purchased through cloud service providers. have to).
Therefore, account security is inseparable from two factors - IP quality and login environment. It is recommended that sellers and friends should be vigilant, pay attention to the problem of anti-association, and choose a safe anti-association plan according to their own situation. The security of the account is related to the seller's vital interests, and choosing an inappropriate anti-association scheme will still make the multi-account operation risk nowhere to hide.
In addition to the need for meticulous operations in daily operations, precautions should be taken when using non-systematic tools such as browsers. Small accounts, etc. can use the browser to take advantage of its convenience; for large accounts and very important accounts, it is recommended to operate a cloud VPS under an independent system, find a cloud service provider that can manage IP, and prevent associations to the greatest extent. into a basket to avoid property damage. Cross border Logistics
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