What is an Amazon Influencer?

We all know what an influencer is, and an influencer is the internet celebrity we often refer to, KOL (key opinion leader), influencer, so what is an Amazon influencer?

1. What is the Amazon Influencer Program?

After social media influencers sign up to become Amazon influencers, they have their own storefront on Amazon. Through this page, influencers manage the products they promote and publish product-based videos, pictures and live content created on Amazon. . The Amazon Influencer program allows products to be visualized through content created by influencers. For example, if your product is clothing, influencers will create different content (live broadcast, video, picture post) based on your product, so that the audience can see the actual effect of the product and promote the purchase.

2. Amazon Influencer Program VS Amazon Affiliate Program

The Amazon Influencer Program allows influencers on the social media platform to earn commissions by bringing product-related content they create to Amazon. The prerequisite for becoming an Amazon influencer is a social media influencer. To understand what an Amazon influencer is, we should first look at two concepts, the Amazon influencer program and the Amazon Affiliate program.

Many of you are probably familiar with Amazon Affiliate, basically anyone can sign up for Amazon's affiliate program, start promoting Amazon products using their own affiliate links, and earn commissions on eligible purchases. It is worth mentioning that the Amazon Influencer Program and the Amazon Affiliate Program are two separate programs. The Amazon Influencer Program was launched in 2017 and is an extension of the Amazon Affiliate Program. Also different from the Amazon Affiliate program are the requirements of the Amazon Influencer program. freight forwarder

In addition to being a social media influencer, Amazon determines your eligibility based on:

● Number of followers (Amazon’s influencer page does not explicitly mention any number of followers)

● specific social media accounts (YouTube, Instagram, Facebook, TikTok account)

● Create meaningful content

● Fan engagement rate

3. How to combine Amazon Live and Amazon Posts with Amazon’s Influencer Program?

Amazon’s latest update underscores the importance of on- and off-site customer engagement, with both Amazon’s posts and new initiatives highlighting the importance of creating a complete customer experience. With the addition of these social influencers, Amazon's social media marketing efforts will be stronger and more complete.

Amazon Live Amazon Live

Amazon Live is a feature built into influencer pages that brands can also use. Additionally, brands can use Amazon Live to guide customers on how to best use their products. For example, many brands use influencers to draw attention to their products on Prime Day and Black Friday. During shopping festivals, it is more suitable to do Amazon live broadcasts to increase the exposure of products. freight forwarder

Amazon Posts Posts

In addition to the brand's own Amazon posts, it can also be combined with influencer posts to promote, find Amazon influencers to evaluate products, shoot videos, post photos, and interact with Amazon customers to promote purchases.

4. Use it

More and more social media influencers are starting to join the Amazon influencer program. Don’t underestimate the impact Amazon influencers can have on your brand, but don’t pin all your products on one channel. Improve your sales rankings with a combination of campaigns, including ads, on-site events, influencer live broadcasts, influencer videos, and influencer posts to boost your sales rankings.

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