Whether domestic or cross-border e-commerce, Spain is one of the potential European markets. After decades of development, Spain has formed a good e-commerce ecosystem. The penetration rate of e-commerce users, the growth rate of e-commerce users and per capita GDP are among the highest in the world. Train shipping
According to the data, the Spanish logistics industry reaped an investment of 2.2 billion euros in 2021, with a year-on-year increase of 53% in 2020, setting a historical record. It is expected that the logistics industry will continue to grow in 2022. A total of 800000 square meters of logistics warehouses will be built in central Spain and Catalonia in 2022, with an investment of 1.5 billion euros. As a cross-border market to be developed, it has attracted the attention of many overseas cross-border e-commerce sellers.
1、 Overview of Spanish e-commerce market
In recent years, the e-commerce market in Spain has developed rapidly and is one of the fastest growing markets in Europe. In 2020, Spain's e-commerce revenue was US $21 billion, a year-on-year increase of 23.7%. According to statista's prediction, the expected revenue of the Spanish e-commerce market will grow at an average annual growth rate of 7.6% (compound growth rate from 2020 to 2024), and the market capacity is expected to reach US $25.824 billion in 2024. Train shipping
2、 Spanish consumers
According to the world bank, 47 million people live in Spain, of which about 70% are Internet users. Spaniards prefer to purchase overseas. They buy more goods from abroad than they sell abroad. Buyers do not exclude e-commerce platforms from foreign countries. The number of transactions they conduct on foreign websites accounts for 56.5% of the whole e-commerce transactions.
Generally speaking, Spaniards like online shopping, but buyers will affect the completion rate of shopping orders because of product description, high product price, return policy, payment method and so on. However, the seller can enhance the buyer's sense of product trust by providing the buyer with accurate product information, pictures and customer evaluation, and cooperating with experienced and trusted payment service providers.
3、 Best selling category
In terms of overseas shopping and product preference, similar to other European consumers, household products, clothing, shoes and books are popular choices. In addition, auto parts and food are also popular categories. Most purchases are worth between 100 and 500 euros. Train shipping
After the outbreak, Spanish buyers have broadened the categories of online purchases and tend to buy products online. It is worth noting that Spanish consumers tend to seek advice from their friends and family before buying, which means that the merchant's reputation and rating are important.
Spain has great potential in international e-commerce. Because in Spain, imports are greater than exports, online sellers can consider expanding into the Spanish market. Amazon sellers may consider opening the spanish site if they meet the corresponding conditions.
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