Black Friday and Net One report window will be closed soon! Find out the rules, have these preparations been done?
01Amazon latest announcement!
Black Friday and Net One report window will be closed soon
Recently, Amazon UK released a latest announcement on Black Friday and Online 1 special sales. The announcement pointed out that the report window for Black Friday and Online 1 special sales this year will be closed soon. Sellers who are willing to participate in this event need to log in as soon as possible. The seller center reports the transaction.
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Generally speaking, the reporting time for the early Black Friday sale event usually ends two weeks before the event. It is reported that the transaction submission window for this year's Black Friday and Internet One Second Kill campaigns has been closed today. At the same time, this year’s Black Friday and Net One 7-day sale deadline for sellers to report has been extended to October 22 this year.
The following is the event time of this year's Black Friday and Net One:
November 8, 2021 to November 14, 2021: Early Black Friday Sale in Week 1
November 15, 2021 to November 21, 2021: Early Black Friday Sale in Week 2
November 22, 2021 to November 28, 2021: Black Friday event week (48-hour Black Friday event sale time is from November 25, 2021 to November 26, 2021)
November 29, 2021 to December 5, 2021: Cyber Monday Week
Not only that, sellers also need to pay attention to the fact that during the entire Black Friday and Net One sale events, Amazon only allows sellers to participate in a 7-day sale every other week, while sellers can only participate in a spike activity once a week, and the spike activity and 7 You cannot participate in the Day Sale at the same time in the same week.
At the same time, Amazon officials also remind sellers that Amazon will revise the activity recommendations for the fourth quarter of 2021 every week. The activity recommendations of the previous week cannot be guaranteed to be available next week, but Amazon will reissue coupons and coupons. No restrictions.
02How to submit Black Friday and Net One quotations?
To report a spike or 7-day sale, the steps are as follows:
1. Go to the trading dashboard
2. Click Create New Transaction
3. Select Lightning Deals or 7-Day Deals as the type/duration filter
4. Choose a product from your recommendation
5. Select event/event week
Amazon added that if the seller does not see any activity recommendations during the operation, it means that their products are not eligible to participate in the activity, or the seller's account status is in a "vacation" state, and the seller needs to check and judge by themselves.
To submit a spike or 7-day sale coupon, the steps are as follows:
1. Go to the document dashboard
2. Click Create new credential
3. Select and add the products you want to run during the event
4. Enter the discount amount you want to apply to the product
5. Choose your title, and then choose the date that coincides with the event
Here, the seller needs to note that the coupon must be set at least one day in advance.
In addition, Amazon also requires all FBA sellers who apply for this event to send all participating products to the Amazon fulfillment center before November 5, 2021.
03How to make
Black Five, Net One Marketing Plan
Although everyone has heard of statistics like this, the revenue of large retailers during the Black Friday and Internet One period accounted for 50% of the annual revenue. However, for many small and medium-sized sellers, the actual situation is not always the case.
A seller who has been working in the automotive industry for 13 years concluded based on his own experience: The holiday shopping craze is indeed a good growth point for the business throughout the year, but in terms of the total revenue generated, it is by no means a bright spot. .
Since blockbuster profits cannot be guaranteed, many small and medium-sized sellers simply do not have the time and resources to plan a perfect marketing campaign for Black Friday and Wangyi. As the holiday season approaches, many sellers may choose to plan a marketing campaign hastily or simply do nothing.
However, formulating an efficient Black Friday and Online One marketing plan can help sellers get benefits even at the last minute. Here are some simple and effective methods for everyone:
01 page visual cue
First, change the "sale price" or "discount price" before the product price to "Black Friday Price" or "Holiday Price" to allow buyers Know that your product is participating in Black Friday and Net One promotional activities.
This may seem like a very simple little thing, but it is more useful than you think, because it will change the mindset of buyers.
When buyers realize that they are about to buy Black Friday and Net One specials instead of daily discounted products, even if they are faced with two products with exactly the same price, under the influence of their subconscious mind, they will They are more inclined to buy holiday discount products on Black Friday and Net One.
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02Make a welcome popup
Set up a welcome pop-up window and provide buyers with coupon codes for Black Friday and Net One after they provide their email contact information.
The gamified experience not only makes buyers feel fresh, but also provides them with much-needed coupons to facilitate their shopping.
And you yourself will be able to easily obtain valuable electronic contact information of buyers, which will also facilitate your subsequent marketing.
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03Show coupons at checkout
Imagine that during the busiest shopping festival of the year, every buyer is looking for the best price solution. At this point, the buyer enters your checkout area, and after seeing the prompt "enter the coupon code here", they will definitely leave the current page to look for the coupon, and then make a purchase, but this also greatly improves the buyer Our shopping cart abandonment rate.
So, how to get buyers to stay? Providing the corresponding coupon code at checkout is another simple and low-cost sales strategy. It does not require you to spend too much time and cost, but it can help you effectively increase the conversion rate, reduce the cost of sales (CoS) and the buyer's shopping cart abandonment rate.
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