Will be banned from listing without real-name authentication?


Will be banned from listing without real-name authentication? Amazon FBA New Deal is implemented!


Amazon reminds sellers that in order to speed up the delivery time, sellers need to ensure that the tracking ID of the package transportation is mapped to the correct FBA box ID label on each box.


At the same time, Amazon will measure the missing rate of seller tracking information at the shipment level.


That is to say, starting from October 1, 2021, Amazon delivery must be real-named plus the corresponding valid FBA number, and the FBA number of the delivery must be correctly corresponding, otherwise it will not be available for sale!


Here to add to everyone, what is an invalid FBA number?


Invalid FBA numbers refer to cancelled shipments. Many sellers will make some breakthrough shipments, but after being detected by the Amazon system abnormally, Amazon will cancel the shipment.


Earlier, after the shipping plan was cancelled by Amazon, many sellers sent the cancelled shipment to Amazon while notifying the customer service that the shipment was on the way, so that the shipment would still be accepted by Amazon and put on the shelf.


Now the implementation of the new regulations means that if the shipment is cancelled halfway, the goods may be directly rejected by Amazon or cannot be put on the shelves.

Do you want to be banned from listing if you don’t know your real name?(图1)

Will be banned from listing without real-name authentication? Amazon FBA New Deal is implemented!

Shenzhen Sea Shipping to  FBA USA





As soon as this news came out, many sellers were very puzzled: Why did they suddenly require strict real-name systems? Is Amazon going to have any new actions?


In fact, as early as August this year, Amazon released the "Carrier and Tracking Information Requirements" announcement in the background:


Starting from October 1, 2021, FBA sellers will be required to enter the carrier's name and logistics tracking information during the creation of transport goods in order to provide tracking information before the seller's goods reach the fulfillment center. It is worth noting that this policy does not apply to sellers using the Amazon cooperative carrier program or Amazon Global Logistics, because Amazon will automatically generate tracking information for sellers.


The purpose is to allow sellers to fill in the waybill number, so that Amazon can receive the shipment faster, so that the listing can be released as soon as possible, and there is no mention of any cancellation measures.


Generally speaking, when the freight forwarder arranges for local FBA shipments to enter the warehouse, they must use the FBA shipment number and the warehouse to make an appointment. Tell the warehouse to send the goods with the number xxxx, and the warehouse will give it time to enter the warehouse. Schedule.


The editor believes that this time Amazon requires the real-name delivery system and the correct coding of the goods that must be entered into the warehouse. This is essentially one of Amazon's strengthening of the warehouse reservation mechanism to prevent warehouse explosions during peak seasons. You don't need to panic too much.


Will be banned from listing without real-name authentication? Amazon FBA New Deal is implemented!

Shenzhen Sea Shipping to  FBA USA


A seller said in response to the new regulations: “As long as the seller’s FBA is not abnormal, it will not be affected. This announcement also tells the seller to abide by the rules and not to over-issue or operate in violation of the regulations.”


It is worth noting that the peak season at the end of the year is approaching, and Amazon's US and Japan stations have announced the latest warehouse entry time to remind sellers to deliver the shipment to the Amazon distribution center in time.


1. The latest warehouse entry time for Japan Station is:


The inventory of Heiwu and Wangyi will arrive at Amazon's distribution center before November 14, 2021; the inventory for Christmas and New Year shopping will arrive at Amazon's distribution center before December 1, 2021.


[Note to sellers in Japan: From October 1, 2021, the Inventory Performance Index (IPI) for Japan has changed from 450 to 400. Sellers in Japan need to adjust their stocking rhythm in time and pay attention to whether their storage capacity is sufficient. 】


2. The latest warehouse entry time for the U.S. station is:


The inventory of Heiwu and Wangyi will be put into storage before November 15 and will be ready for shipment by mid-October; Christmas inventory will be put into storage before December 11 and will be ready for shipment by early November.


In the face of the next peak season preparations, sellers must be particularly cautious in shipping. It is recommended to allow sufficient and reasonable time in advance to reduce the increase in transportation costs and avoid delivery delays by suppliers and carriers.


Shenzhen Sea Shipping to  FBA USA



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