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The 2021 Amazon Prime Membership Day has officially entered the climax of cross-time zone global shopping at 23:00 on June 20th, Beijing time, and will end at 15:00 on June 23rd simultaneously with Amazon America.
Compared with last year, this year's Amazon Prime Membership Day has three obvious evolutions: more abundant products, more affordable prices, and more assured service.
Products are more abundant: Last year’s Prime Membership Day brought more than 30 million overseas authentic products to Chinese consumers, covering 480,000 international brands in 30 categories. This year, the number of overseas authentic products exceeded 32 million, including nearly 35 categories. With 550,000 international brands, both brands, categories, and the number of products have increased substantially.
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The price is more affordable: This is also the biggest feature of this year's Prime Day. Chinese consumers can not only enjoy the world’s best discounts, but also many exclusive offers. For example, there are 21 customized surprise discounts specially created for Chinese consumers. Last year the figure was 15 games. Moreover, Amazon China specially provides "Million Hot Products" members with up to 10% off for the fifth anniversary of Prime Member Day landing in China.
The service is more assured: the products are abundant and the price is affordable, but this is not the end. Related research shows that consumers are also very concerned about services in cross-border online shopping. Specifically, the core needs are authentic and licensed products, transportation safety and fast delivery. . In this regard, Amazon's overseas purchases are more reassuring.
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2021 Amazon Prime Day will exceed 11 billion U.S. dollars
According to eMarketer's prediction, Prime Day in 2021 will be Amazon's largest so far, and sales will hit a record high. Will this year's Amazon Membership Day surpass previous years, and how will buyers and sellers perform? In a series of research reports, we may be able to find out. According to a survey conducted by Adobe, 58% of consumers plan to shop on Amazon Prime Day. It is estimated that this year's Amazon Prime Day event sales will exceed 11 billion U.S. dollars.
However, the growth rate of membership days has slowed down. This year, Prime Day is expected to grow by about 19%, an increase of about 2 billion US dollars over last year.
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Which categories are the most popular?
In this year's Amazon Prime Day, clothing is still the category with the smallest growth, while toys and electronic products will be the category with the fastest growth. In addition, beauty products will usher in a substantial increase in Prime Day this year. Although the U.S. Membership Day only started at 3 o’clock this afternoon, there are traces of the site’s situation: RetailMeNot predicts that the following products will explode in this year’s Prime Day: smart home devices, TVs and laptops, fashion products, beauty products, pets Products, tools and toys. RetailMeNot stated that it expects Prime Day in 2021:
79% of US buyers said they would shop on Prime Day;
92% of US buyers may purchase back-to-school products;
American buyers will spend an average of US$594.
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