The pet economy reaches 103.6 billion U.S. dollars, and the search volume of related products soars
It is reported that during the new crown epidemic, millions of people in the United States adopted pets. In addition, statistics from the American Pet Products Association (APPA) show that nearly 70% of American households have at least one pet, and cats and dogs are the most popular pet categories.
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Due to the severe epidemic situation in the United States, people have been trapped at home for a long time and cannot go out, and pets undoubtedly give them spiritual comfort and companionship. According to a survey by the American Pet Products Association, 74% of pet owners said that keeping pets can relax the body and mind, relieve stress, and improve happiness.
Search volume soared by 7400%! The pet economy has exploded, and Chinese sellers are rushing to enter the game so the search volume has soared by 7400%!
As a result, it has driven the rapid growth of the pet economy. According to a report released by APPA, the retail sales of the US pet market exceeded US$100 billion for the first time, reaching a market size of US$103.6 billion, a year-on-year increase of 6.7% compared with 2019, setting a new record.
With the rapid development of the pet market, the search volume for some products has also soared. It is reported that the search volume of "CBD for dogs" has increased by 7400% in the past 5 years, and there is still an upward trend.
Search volume soared by 7400%! The pet economy has exploded, and Chinese sellers are rushing to enter the game so the search volume has soared by 7400%! The pet economy has exploded and Chinese sellers are rushing into the game
Data analysis shows that by 2027, the market value of the pet supplement industry will reach $1 billion. Among them, the fastest-growing pet supplement category is CBD. In addition, searches for pet wipes have increased by 67% in the past two years.
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Online platforms such as Amazon become the first choice for shit shovelers, how can Chinese sellers quickly enter
In the 2020 "Pinterest 100 Trends" report, the performance of pet categories is very eye-catching, and shit scavengers prefer to consume for their pets on shopping platforms such as Amazon. It is reported that with the rapid increase in the number of pets in the United States from 2020 to 2021, the income of pet supplies on Amazon has increased by 30.7%, sales volume has increased by 33.2%, and the number of visits has also increased by 48.3%.
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It seems that in addition to the difficult cake of pet food, pet supplies are a relatively large and relatively easy market to enter in the pet segment. As a giant in the Chinese electronics business community, SHEIN has also quietly entered the market.
As we all know, SHEIN is mainly engaged in clothing, starting with women's clothing. But the editor found that after searching for "Pet" on its official website, some pet clothing accessories, cat and dog harnesses, shavers, toys and other products came into view. It seems that SHEIN has already focused on the cake of pet supplies.
But looking at the foreign market, the pet market is actually relatively mature, and it is difficult for domestic sellers to enter the market, and Amazon's pet giant does not have a Chinese company. Therefore, for Chinese sellers, new ideas must be explored.
At present, there are several major trends in the pet market: pet anthropomorphic consumption, product category innovation, high-end products becoming mainstream, and natural food brands becoming more popular. Chinese sellers must seize these major trends and grab the cake of the pet market. .
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