What is Amazon's independent station? This is probably a misunderstanding that many novices who have just entered the cross -border e -commerce industry. Although Amazon and Independent Station are also two major channels for cross -border sales, there are actually huge differences. Amazon is a third -party e -commerce platform, while the independent station is a website sold by sellers themselves. So what is the difference between e -commerce platform and independent station?

Different ownership rights

The shops opened by the seller on a third -party e -commerce platform are actually belonging to the platform, so not only the store data is in the hands of the platform, but the decision of the store is also in the hands of the platform. The platform can be frozen and closed without the consent of the seller.

And if the seller is a self -service station or a customized station, the ownership of the independent station belongs to the seller itself. If it is a template to build a station, it is basically a construction company, but the domestic station construction company generally does not have a blockbuster behavior.

Positioning difference

In terms of positioning differences, in fact, sellers of e -commerce platforms will pay more attention to selling goods, and sellers of independent stations will pay more attention to brand building. In fact, it has a lot to do with the brand's sense of weakness in a third -party e -commerce platform. It is difficult to build the brand through the e -commerce platform. At the independent station, the seller's space can be greater. shipping forwarder

Sellers can deepen their connections with consumers through personalized decoration, diversified promotion strategies, and richer operating methods to form brand accumulation.

Operating differences

The shop operation of the e -commerce platform is mainly around advertising and ranking in the station. The operation methods are relatively single. Relatively speaking, the operating methods of independent stations will be much rich, the drainage channels are more diversified, and the outbreak of social media traffic, the rise of emerging social media platforms will become new opportunities for independent station sellers.

Difference

From the perspective of long -term development, the cost of the platform's expenditure will become higher and higher, and the independent station will become lower and lower. The reason why platform costs will become higher and higher is that on the one hand, with the increase of orders, commissions will continue to rise, and on the other hand, as the number of platform sellers continues to increase, advertising costs will continue to rise, so costs will become increasingly increasing The higher the higher.

Although the initial promotion cost of the independent station will be higher, as long as the seller operates refined and continuously increases the repurchase rate, the promotion cost of the later period will become lower and lower. In addition, the cost of independent stations does not charge the commission, so the cost will be getting lower and lower.

Of course, for cross -border sellers, if the funds are abundant, the platform and independent station are not only one of them. The two are combined to operate, and the effect will be better. However, this will have higher requirements for the seller's funds and operation capabilities.

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