There are three main methods for Amazon's advertising strategy: only reduce, increase and reduce, and fixed bidding.

First of all, only when we are unlikely to be converted into sales, Amazon will reduce your bid in real time. Generally, when we want to reduce the cost of advertising, this bidding strategy is adopted. This kind of general old product is used, old products and sales are stable, and we need to choose when pursuing profits.

Dynamic bidding increases and decreases. When advertising is more likely to be transformed into sales, Amazon will increase your bidding (up to 100%); when advertising is unlikely to be converted into sales, Amazon will reduce your bidding. This bidding strategy can get more exposure, which is more suitable for use when pushing new products. However, this bidding advertising cost will also be very high, so I will not use it easily when pushing new products. Unless my bid is already very high, I still have no exposure or rarely exposure. maritime

Fixed bidding. Amazon will use your accurate bid and manual adjustment bidding, and will not adjust your bidding according to the possibility of sales. Generally, this kind of bidding is used in the new product period, which can run more keyword data, and the cost of advertising will not be too much.

Now I do n’t know if you have noticed it, there is a new bidding strategy based on rules -based bidding. Under something, can you use this bidding strategy? Your advertising activity must be opened for at least 30 days, and at least 30 conversions must be transformed within 30 days, and the daily budget is at least 10 knives. Of course, when you start this bidding, advertising ROAS declines within 21 days, and this feature will be disabled. Amazon will adjust your previous bidding strategy. Using this strategy, you can apply the rules with guardrails, and you set the average bidding yourself. Amazon will then adjust your basic bid to achieve your performance guardrail. logistics

I have tried this kind of bidding, and the overall effect is okay.

Therefore, for the above bidding strategies, you can choose according to your needs and actual situation.

Previous：How to deal with self -distribution returns to reduce the dissatisfaction rate?
Next：What is Amazon's independent station? What is the difference between e -commerce platform and indepe