This year's cross -border market returns to the bland, and many sellers deeply feel that they are weak. But when God closes this door, it will definitely open a window for you. The warming business opportunities broke out under the European Energy Crisis have allowed a group of sensitive sellers to explode the single sales and achieve adversity growth!

This year's peak season is a stable word, eating old product benefits? Or take the initiative to start a new product, wealthy insurance? I believe this has become a long -awaited knot that many Amazon sellers.

At the same time, it seems that there seems to be new changes to the new Amazon new product period with new Amazon.

The boss was rotten, and the employee lived a fairy ...

Scold him or lie down?

The peak season has arrived, and now it is the busiest period of Amazon sellers in the year. However, there are exceptions in everything. Recently, an Amazon employee has lived a god -like day: "Every day's work is to look at the link advertisement, and then get the delivery order. Everyone understands. This should be the 'Amazon civil servant' that everyone is called. The disadvantage is that it is commissioned to the top. "

There are no 996, no inner rolls, and no salary reduction layoffs. Such a fairy day has made many peers entertaining: I also want to retire, and your company is still lacking in fish?

What happened to this company so that the busy Q4 that should have should be so leisurely? The original committee of the operation said: "The company is relatively small, and the boss is responsible for product development. Recently, he has kept himself in the office every day, and he ignores the employees. At first we think that the boss does not open a new product is that the company needs the company's need The funds returned, but the boss kept rotting. The cake we painted to the boss did not want to eat, so a few of us also lay flat and eaten the benefits of the old product for almost two years. "

Regarding this kind of working state of retirement life, this operation is also contradictory: Is it a wake -up boss or continue to follow the rotten? Is the good youthful Chinese be like this?

Regarding this status quo, an old bird of Amazon thinks that this is not a bad thing: when the market is not good, the more you toss the street, your boss may be aware of this, so it is not called rotten, but a strategic determination.

If you think about it, it is not unreasonable. In the environment of high advertising costs and more than the inside, if Amazon sellers rashly open a new product, it is likely to lose blood and lighter positions. Another colleagues speculated that the boss was mostly a big move, and maybe he was studying a product and waiting for a new outlet.

From the perspective of employees, since the company's loose status situation cannot be changed in the short term, it happens to be specially studied during this time. For example, learning product development knowledge, based on the existing product mining similar products, after finding a good product, write a detailed development plan to the boss, including market competition, profit analysis, promotion plan, investment cost, etc. Do things with the mentality of a partner, so that you can improve yourself and may develop new explosions. If you are an operation, how will you choose? Welcome to leave a message to discuss!

Is it really so difficult to open a new product this year?

After abandoning black technology, Amazon sellers pushed new and no longer handled it, developing a explosion, and we had to pay several times more than before.

For the upcoming Halloween, a seller admits that a new product has not been developed this year. Last year, more than 30 links were opened by Halloween, and the gross profit for sale was 50%. Zero, work to work for Amazon ...

The word steady is the first, and it seems to be the main theme of the industry this year. Brother Kan learned from a seller that a certain class of 1,000 products currently find that there are very few new products, and basically the old products are low -cost spirals.

Of course, there are also active attacks to develop new products: "Jumping out of its original category, opening a new line, and selected 5 products." In today's environment, is his new product promotion smoothly? Let's take a look.

According to the seller, several new products have been on the shelves for more than ten days, and the sales volume is very small. The most headache for him is that the advertisements are almost invalid. All SPs only appear on the competitive details page, and the click rate is terrible. In desperation, he could only ask for help online.

Many enthusiastic peers have given their views on the tricky problems encountered by the seller, and there are the following points to summarize the following:

1. The existing advertisement may be insufficient. According to the ranking of competitive products, the exposure volume is normal for the search volume of the big word;

2. It is recommended to optimize the advertising strategy, increase exposure, and try to invest 1-2 advertising groups in concentrated budgets;

3. Check whether the keywords are biased, the matching degree of ads and listing is not high;

4. Proper words to avoid Amazon's identification of Listing is not accurate;

5. Push a new time node problem, the performance before the promotion is very pulling.

There is no turning back in the bow, and the above seller can only be on the scalp.

An important change in Amazon's new period!

If a new product wants to make success on Amazon, it is the top priority to seize the new product period. Recently, some sellers have discovered an important change in Amazon's new product period:

After the new product is put on the shelves, according to the previous ideas, you usually abduct the veteran link and quickly accumulate Review. But now you will find that after this method is operated, there is no traffic dividend in this new product. No matter how you push it, you do n’t explode, let alone the new product list. I feel that the new product is dragged down by the old product. Essence

According to Brother Kan's observation, the above situation is not an example. In this regard, there is a combination of peers to give an explanation: After many links are merged, Amazon will automatically identify your link to sell as the old link to sell time, which is equal to new products, which is equal to new products, which is equivalent to new products. It becomes an old product, and there is a high probability that the NR list will not include the ASin.

In addition, the algorithms of the new product period have always been divergent in the circle. Some say that from the beginning of the creation of listing, some say that the FBA will be calculated when it is on the shelves. Calculate. Judging from everyone's feedback, the third one is the most.

Throughout the moment, Amazon has changed from an incremental era to the era of stock. There are more monks and less porridge, and more and more red sea categories. For small sellers with limited capital strength, in this environment New products should be more cautious.

Of course, there will also be a new blue ocean segment market flashing. Sellers who want to seize this fleeting opportunity will inevitably have a keen market insight and consolidate and fast products to create capabilities.

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