Amazon made $ 31.2 billion in advertising last year, but the advertising expenditure of Amazon sellers has been four times more than 4 times in the past five years.

Recently, some overseas media conducted a market survey on Amazon sellers and found that from 2016 to 2021, the proportion of advertising costs in the overall cost of sellers had risen from 1.1%to 4.6%. In other words, in just 5 years, the investment of Amazon sellers in advertising has been four times more than! So in the face of increasingly outrageous advertising, what should Amazon sellers do?

First, check your advertisement. If your advertisement is high, but the traffic brings very little, then it is likely that your advertisement has a problem. You must check immediately and adjust your advertising strategy in time.

The second is to really make the selection. Many red sea categories and the reason for the high advertising investment are not because of your problems, but because there are too many people who do it. In the end, you can only bid each other to see who consumes it.

If this is a special case, we can only have the opportunity to succeed only when we choose more hard work. For example, avoiding the particularly intense red sea category in advance, or directly contact the factory to get the goods at a lower cost to allow you to have more profit margins to support higher advertising investment, which is feasible.

Finally, it is changed the site. If you have a soft spot for a certain type of product product, but you cannot form an overwhelming advantage on other sellers on North America, then you can investigate the product in Europe, Japan, etc. Competition. After all, the competition of each site and each category cannot be exactly the same. As long as the market is blank, it can be boldly deployed. freight cost

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