I believe that many Amazon operating partners have recently discovered a problem:
It's the reviews under the current Amazon link, which are completely different from the reviews we've seen displayed before.
The previous words are that Amazon is divided according to the evaluation weight
Those comments with videos or pictures or long text have a probability of being recognized by more people. If the number of likes is more, it means that the weight is higher and can go to a higher position.
However, after updating the comment mechanism, I found that the top comments are generally the most recent comments, and even if there are relatively few comments, it may be a comment within this year.
Therefore, this form of words also means that Amazon is urging us to pay more attention to our current product quality and service. The era of one-trick-in-the-fly is a foreshadowing of the past, and it’s hard to manipulate comments. Because if it is really manipulated, it needs to keep on top of new evaluations every month.
If we say that the quality of our previous products is very good, there are many positive reviews. However, after we did not control the product quality properly, customers would give us new negative reviews. After the negative reviews appear, they will be displayed on the home page and affect the overall conversion rate of our products. This is why Amazon always guarantees us. The quality and service of the product itself.
Now that the impact of bad reviews on us will increase, here are some effective ways to deal with bad reviews:
Analyze it from two aspects.
1: How to deal with the lack of traffic due to bad reviews
Two: What are the channels to get good reviews?
The first point: to contact customers in the background is that we correspond to the name of this person in the background, what is the name of the front desk, and whether the name of the order placed in the background is similar. Then see if you can find the person's order.
Contact the customer again through an in-site letter. After contacting the customer, you can talk to him, and we can negotiate with him to refund or reissue a new product.
If he can agree, then we can talk to them about deleting the review after he receives the refund. Of course, the word evaluation of the whole process is more subtle.
The second channel: the service provider checks the mailbox
The second channel is to contact the service provider to find the customer's real email address, or contact information. Then contact customers directly through our mailbox. Also an extension of the first method.
Either compensation is refunded, or it is reissued, and then directly tell the customer that we request to delete the bad review, and how much can be compensated. We can say it directly, because it is out of Amazon's monitoring. The third form is to contact the service provider to solve this problem.
However, service providers generally contact customers for compensation. In addition, they also have a method: directly complain about the ban on the buyer's account. After the ban, all the comments he left will basically disappear.
In addition, there are some basic methods to deal with bad reviews:
1. To judge whether the bad reviews are malicious, click to view the buyer's proflie. If all the bad reviews are bad reviews, then you can complain that he left a bad review account for a professional.
2. Upvote and positive comments will stick to the top, and bad comments will be reported, but operate carefully, it is easy to be judged as manipulative evaluation
3. A large number of buyer accounts report malicious negative comments from competitors:
Report email: community_help@amazon.com; jeff@amazon.com
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