After choosing a product for Amazon, the operation skills are also very important, and there are many ways to play, so what are the ways to play? Have a good chat with you today!
1. Low price + cpc + evaluation brushing + spikes four times a month.
Without product differentiation, nothing is perfect when it hits the shelves, and capturing the market quickly at low prices is a strategy. When you reach TOP20, a keyword stabilizes the ranking, and sales will also stabilize at this time, which means that you can gain a firm foothold. You can do it in the first step, and the follow-up is to continuously improve the ranking optimization list.
2. High price + cpc manual + evaluation brushing.
For products with large product capacity, many competitors, and market price-sensitive products, the failure rate of this promotion is very high. Because a second kill from the first seller can directly get you going. The ranking of big words is unstable, and the ranking of small words is not single.
3. High price + cpc automatic manual low price low budget + first 5 single evaluation.
For small capacity (monthly sales of 300-500 products), small competition, insignificant product differentiation, and high repurchase rate; high-price promotions are not feasible to a certain extent. Because buyers have formed a set of thinking about the price of such products, the acceptance of high prices is not high. Before a new product after seven days without an order, immediately reduce the price to the corresponding price and use the price higher than the opponent's cpc. Time will pay off when budget drives the product. Basically, the promotion loss is about two months, and the subsequent profit return will be very good. This product has one feature. Assessments cannot be sent out, so they can only be driven by advertising.
4. Average price + automatic cpc, high budget + quick evaluation and brushing.
For products with large product capacity, high, medium and low price differences and fierce competition, sellers can use average price and quick evaluation to convert products, which is closely related to the high budget of automatic advertising. The CPC will be released one week after the new product launch, and the success rate of this promotion is on the high side. The premise is that the entire copywriting system does a good job. Of course, for this type of product, you should choose a good competitor and environment, such as patosen, unless there are very strong and sufficient resources.
5. High price + cpc automatic manual, high budget + quick evaluation.
The products on the market are novel, the market capacity is large, and the competitors have less market share; with this kind of promotion technique, the opponents can only watch you make money. Of course, if there is a good supply chain, product defects and quality problems are fatal.
6. For new products, use low prices + automatic cpc + coupon + associated promotion to push.
7. New products rely on advertising + Coupons + bundled promotions.
The above 7 play styles are used as a reference, and each product can have a suitable play style.
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