After we open the advertisement, in order to reduce the ACOS of the advertisement and reduce the advertisement cost, our most basic operation is whether or not it is a word. But many people are confused after getting the advertising report. What kind of words should be used?
The first thing that should be rejected is irrelevant words. Those irrelevant words, your products are not displayed by customers, they will only bring ineffective costs, so they should be rejected without hesitation.
Second, only click on the words that cannot be listed. But we only need to click and not order, we have to divide the situation. If it is only clicked once or twice, there is no need to rush it, because the clicks are not enough. How many times can we get rid of it? First of all, let’s look at the background, what is the conversion rate of our product, for example, the conversion rate is 20%, that is to say, 1 order is made after 5 clicks. If the order is accumulated more than 5 times, we can deny it. Therefore, if the number of clicks on the order exceeds the number of clicks on the order, we can reject it.
At the same time, we can also reject words whose ACOS is too high to optimize. I don’t know if you have noticed that the conversion rate of big words in the early stage is generally very poor, so I have directly rejected big words before. But after listening to Apollo, I know that we can create a set of advertisements for big words separately, and control the budget and bidding separately, because after all, the traffic of big words is relatively large. This is a better method, because many people will struggle with whether or not to use big words.
Finally, in fact, we have a way to avoid wasting costs from the very beginning. I believe that when you first create an advertisement, you will see that there are places where negative keywords are placed. Then, when we are looking for keywords, we must also find negative keywords together, so that some invalid costs can be avoided in advance.
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