From July to August this year, an unprecedented scorching summer swept across Europe. Not only Spain and Portugal with lower latitudes ushered in a red high temperature alert, but even the UK, which has always had a mild climate, announced school closures, holidays, and train suspensions. measures to deal with extreme heat.
Although summer is the traditional peak consumption season for outdoor tourism and vacation in Europe, with the intensification of European inflation, the soaring prices of energy such as electricity and natural gas, and the continuous decline of the euro exchange rate, while buying, buying and buying, European consumers have also learned " save money" and "energy saving".
Come and follow Paar Xiaoge to see which products are selling in this scorching heat!
Household products
01 Fan
Due to the limitations of traditional buildings and high labor costs, most European homes do not install air conditioners, so fans have become a must-have item!
The fanless fan in the picture below was launched in the UK last year, and its sales were flat in July last year, but in July this year, sales increased by 80%.
If you want to make a difference for a very mature small home appliance like an electric fan, you can start with "energy saving", "lightness", and "quietness". If it supports remote control, bringing the concept of smart home is also conducive to improving customer satisfaction. unit price.
02 Ice cube tray
To beat the heat, ice cubes are an essential artifact for summer parties! In order to store ice cubes, a light and easy-to-use ice cube tray is very necessary! In the UK station, the sales of the ice cube tray pictured below increased by 18% in July. Although the increase is not fast, the sales will increase significantly every summer.
As a mature category, there is not much room for differentiation. When writing the listing, it can emphasize the safety of the tray material, the convenience of disassembly and cleaning, and let buyers "impulsively" place orders.
03 Bedding
Europeans do not have the habit of using mats, but the quilts and sheets specially used in summer can greatly improve the quality of life. The bamboo fiber blanket pictured below can be used on sofas and beds at home, as well as for outdoor camping. The sales in the UK station increased by 133% compared to last year.
Water sports
Swimming was originally one of the most popular sports in summer. In addition to swimwear, swimming goggles and other categories that have long been in the Red Sea, there are also many potential explosive products around water sports.
01Children's Pool
Summer is a good time to play in the water. With the arrival of summer vacation, there is a children's pool to "walk the baby", which will bring a lot of joy in summer, and this is a high category with high demand and low competition.
The picture below shows this children's swimming pool on the UK station in April this year. As the month progressed, sales began to climb steadily. Since July this year, sales have increased nearly three times.
02 Toy water gun
Summer is also a prime time to party, and water guns are a real hit. Although the sales of this toy water gun in the picture below will increase considerably every summer, the annual growth rate is relatively general. If you want to avoid price wars, you can work more on the shape of the water gun.
Pet supplies
01Pet ice pad
Pet ice pads are a very promising product segment in recent years, and there will be a clear peak in sales in summer. The sales of this puppy ice pad in the picture below have increased by 6 times in the UK station. From this explosive product, we can see that the selling points of this type of product are mainly non-toxic, drug-resistant, and rich in size.
02 Mosquito repellent collar
Due to the hot weather, pets have more opportunities to play outdoors, and even go on vacation with their owners, and are more likely to be "infested" by mosquitoes. Due to the high cost of pet medical care in Europe, pet owners are very concerned about their pet's health. The picture below shows that the sales of this dog repellent collar in the UK in August this year are expected to reach 142% of the same period last year.
If you want to find more popular products, don't forget to use Jungle Scout's selection database and potential market searcher to find more popular products, currently supporting 5 major European sites in the UK, Germany, Spain, Italy, and France!
The extreme heat this summer is unprecedented in Europe, which also reduces the time European consumers spend going out and shifts their shopping habits to online. Do the products recommended by Pao Xiaoge inspire your selection? Come and let us know!
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