Following the previous article on natural search, let's continue to explore how to get more clicks from natural search?
How to get more clicks from organic search
On the Google search results page, most organic search results look like this:
Consists of URL, title and meta description. We can try to improve the following three points to get more clicks.
1. Create an eye-catching title tag
The title tag is an HTML element used to specify the title of a web page, mainly to tell users and search engines what the topic of this web page is. Title tags also appear in search page results, and their role is to entice users to click on a link to view the page. Google (and other search engines) also look at title tags to help understand web page content. This is why there is a slight correlation between the use of keywords in title tags and rankings.
The production of title tags has the following suggestions:
Keep title words within 50–60 characters as much as possible, overly long title tags will be truncated in search results pages;
If it is an English title, use capital letters, not all capital letters;
Your keyword should be included in the title;
Match search intent as closely as possible, choosing an angle that aligns with what the user is looking for.
2. Write a good meta description
A meta description is an HTML element that describes the content of a page, and it can be displayed in search results pages as a code snippet under a title tag to show more contextual content.
Meta descriptions can be written in 3 steps:
Think of the meta description as a complement to the title tag. The title tag uses a few main keywords that describe the topic. The meta description provides an opportunity to expand further without worrying about overcrowding keywords in the meta description;
match search intent, similar to title tags;
Meta descriptions need to be concise and to the point, meta descriptions are not the place to tell a story, every character counts. Because users quickly decide what to click by skimming results, and meta descriptions that are too long get truncated in search results pages. Currently, meta descriptions can be displayed at 920px (~160 characters) long on desktop and 680px (~120 characters) on mobile. It is recommended to keep the meta description within 120 characters to display well on mobile devices;
3. Create SEO-friendly URLs
Create short and descriptive URLs, and URLs that are too long will still be truncated when displayed on the search results page;
Avoid repetition of key words in the URL;
Remove Avoid using commas, semicolons, colons, spaces, quotes, etc. special characters in URLs.
Trying to optimize the above three points can bring more clicks and get organic search traffic.
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