Amazon announced today (March 2) the launch of a "new seller entry package" to provide incentive benefits worth more than $50000 to new sellers who carry out sales activities on Amazon's designated sites (the United States, five European countries and Japan). All sellers participating in the Amazon professional sales program, and released the first available product on the corresponding website after January 1, 2022, that is, they are eligible for the new seller entry gift package. It includes a series of value-added discounts for new sellers to use Amazon product solutions, including brand registration, Amazon logistics, Amazon advertising and so on. To encourage new sellers to make better use of Amazon's tools and services, so as to conduct business more efficiently. Amazon FBA

Benjamin Hartman, vice president of sales partner services in North America of Amazon, said: "Amazon is committed to providing sellers with the tools and resources they need to start and grow their business. For small businesses or new brands, quick access to customers is crucial. Amazon can help them more easily connect with hundreds of millions of consumers around the world. We are pleased to launch a new seller starter package, a set of seller benefits with a potential value of more than $50000. These measures Shi will help new sellers succeed quickly on Amazon's global site. "

After brand registration, new sellers can enjoy the following benefits, including:

Brand registration: for sellers who have completed Amazon brand registration, they have the opportunity to get a 5% return of the first year or the first $1 million of brand sales (up to $50000, i.e. based on $1 million of sales); And you can enjoy additional benefits of Amazon transparency program (a $100 discount for transparency program) and Amazon vine (a $200 discount for Amazon vine); Amazon FBA

Amazon logistics (FBA): for new sellers using Amazon logistics, if they use Amazon cooperative carrier plan, they can get a discount of $100 for inventory freight, or if they use Amazon cross-border logistics service, they can get a discount of $200 for warehousing fee; Automatically register Amazon logistics new product warehousing preferential plan, exempt the seller from the monthly storage fee for the qualified Amazon logistics new asin, and provide free clearance service and return processing service; Provide $200 promotional hits for product promotion using Amazon. Quickly create advertisements displayed in relevant search results and product pages to help buyers find your products.

Amazon advertising and coupons: for new sellers using Amazon advertising "product promotion" and coupons, $50 coupon credit limit. Coupons can help sellers create attractive promotions for buyers at Amazon mall.

At present, the new seller's entry-level gift package has been launched at Amazon US station, UK station, France station, Germany station, Italy station, Spain station and Japan station on March 1, Pacific time. After meeting the corresponding qualifications, the new seller can use the introductory gift bag within 1 year. Sellers who have already started business on other Amazon sites but also start new business on the above sites are also eligible for this benefit. Through a series of incentives for new sellers, Amazon hopes to encourage new sellers to use the tools provided by Amazon to develop rapidly on the new site and build a global brand. Amazon FBA

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