The principle of renovation involves Amazon's core algorithm: flywheel theory.

In short, the core of flywheel theory is that Amazon likes new products and hopes that new products will continue to enter its platform. In addition, Amazon likes low prices. The lower the price, the higher the cost performance, and the more popular it is. The implementation of this core theory to the practical application level is: after the listing of new products is put on the shelves, there will be some support. Whether it is promotion or s-order, the ranking speed will be very fast, and advertising is particularly easy to do at the beginning, with high weight. In addition, the high ranked ones on Amazon are good sellers, and the good ones are basically cheap, mainly medium and low-grade.

What kind of products need to be renovated?

There are two kinds of old products. One is not good all the time. Needless to say, this kind is not as good as the new one;

Some of the listing was once popular, but later it was not popular due to various reasons, and the sales volume plummeted. Promoting this kind of listing is not as fast as directly promoting new products. Amazon

How long is the new period of the so-called new listing?

According to our own test results, the new product period should be within two weeks after FBA is put on the shelves. Strictly speaking, this is not a new product period. It should be said that the operation of large-scale or s single or advertisement in these two weeks has the best effect. If more than two weeks, you will find that the promotion effect will show a gradual decreasing trend.

How can an old listing become a new listing at the lowest cost?

In short, there are many methods

1.There are ways to remove inventory

2.There are methods that do not need to remove inventory

3.Methods with internal channels

4.They also have their own methods of operation.

5.If you need to remove inventory and re label, the cost is too high, and you probably know how to do so. As for the internal channel, you can directly find the service s, but I heard that the internal channel seems unable to get the amount recently. After all, it is not a formal channel.

How to realize the transformation from old products to new products by operating in the background without removing inventory and re labeling!

First, we delete the original asin. Then create the same FBM self delivery listing. Here, pay special attention to the UPC code. It's best to use a new one. Then, let's open a case for Amazon. Here, it's best to adjust the language to English, and then follow the instructions in the figure below:

After operating according to the above figure, we select the following branch and click "next". The pop-up page selects the third "other product and inventory issues", and then open the case and describe it.

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