Preparing for the peak season in the second half of the year, the top-ranking strategy will be relea


The second half of each year is the harvest season for cross-border e-commerce sellers. Black Friday, Internet One, and Christmas are the favorite festivals of Amazon sellers. The platform will see a surge in traffic, and sellers will only sell orders if they are fully prepared. .
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Preparing for the peak season in the second half of the year, the top-ranking strategy will be relea(图1)
Preparing for the peak season in the second half of the year, the top-ranking strategy will be released!

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The second half of each year is the harvest season for cross-border e-commerce sellers. Black Friday, Internet One, and Christmas are the favorite festivals of Amazon sellers. The platform will see a surge in traffic, and sellers will only sell orders if they are fully prepared. . Plan and plan early to have a bumper harvest. Here are some suggestions:


The selection follows the holiday,Here are the key festivals in the second half of the year

Halloween: November 1st, October 30th is the eve of Halloween

Stock preparation: start stocking now

Applicable categories:
A. Halloween party supplies: plates, napkins, cups, snacks, snacks, tablecloths, pumpkins (real or artificial, and pictures of pumpkins), electronic monster toys, spiders and fake spider webs, decorations on doors, walls, and curtains

B. Pumpkin carving tools: tool kit, carving knife

C. "Troubleshooting without sugar" supplies: plastic pumpkins (and other items containing candies), large bags that can hold candies, candy trays and jars (used to contain candies to be sent to "pranksters")

D. Accessories: spider web element headgear, Halloween element costumes (for example: family wear and family wear of the vampire bat series. The most important thing for a family is to be neat and tidy!)

Thanksgiving: November 25


Special reminder: Thanksgiving is the largest holiday in the United States, and its influence exceeds that of Christmas. Because Americans are accustomed to eating turkey with their families on this day, the sales of kitchen products will increase significantly.

Stock preparation: start stocking now

Applicable categories: kitchen supplies, clothing, shoes and hats, jewelry, home improvement (especially lights), baby products, consumer electronics


Black Friday: November 23

Special reminder: Black Friday is a day when Americans are shopping spree. Many people braved the cold winter and started lining up outside their favorite stores in the early hours of the next morning after they were reunited on Thanksgiving, waiting for the biggest discount of the year.

Stock preparation: start stocking now

Applicable categories: kitchen supplies, clothing, shoes and hats, jewelry, home improvement (especially lights), baby products, consumer electronics

Online shopping Monday: November 30

Stock preparation: start stocking now

Applicable categories: kitchen supplies, clothing, shoes and hats, jewelry, home improvement (especially lights), baby products, consumer electronics, and more products

Steady and steady to ensure product quality

The second half of the year is the peak sales season, and the stocking volume is quite large. Therefore, the factories supplying cross-border e-commerce sellers are in a state of rush, and the products provided are more prone to quality problems, which is very fatal for the sellers. of.

On the one hand, the large number of orders issued during peak seasons and poor product quality will attract a large number of customer complaints, which directly affect the seller's products and sales or store performance. On the other hand, because a large amount of goods are stocked overseas during the peak season, Amazon sellers who want to repair quality problems need to face huge costs.

Therefore, when stocking in peak season, pay special attention to the detail of product quality.

Relevant research data shows that on Amazon, nearly 40% of orders come from Listing’s related traffic recommendations.

For example, on the Customers who viewed this item also viewed page, this part of the associated recommended products is of great reference value for sellers to choose products.

Targeted and advertised

Throughout 2021, SP and SB advertisements have been very mature and perfect, both in terms of internal mechanisms and sellers’ use, with the widest range of use, the most intense competition, and the continuous increase in CPC, which are also two things sellers, especially brand sellers, must do. Types of ads.

Note:
Sponsored Products Ads is an advertising service provided by Amazon to sellers, allowing sellers to promote their products or brands through Amazon's official channels, making it easier for consumers to find and purchase products.

SB refers to Amazon's SB advertising, which was called Amazon Headline search Ads (HSA) until 2018. It’s now Amazon’s Sponsored Brands Ads

It is worth noting that, as the only advertisement that can cover the consumption funnel (Awareness, Consideration, Conversion, Loyalty), DSP itself has a rich variety of materials (main image, custom image, video, interactive video), flexible landing page (search Page, detail page, flagship store), the audience is highly customizable and other features. It is expected that Black Friday will show its talents this year.

Optimize comments to increase conversion rate

For Amazon sellers, review optimization is also an important part of listing optimization! Many consumers will decide whether to buy or not based on reviews, and even have an inseparable relationship with the repurchase rate. However, remember not to rush for success and take the means of reviewing!
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