There are only 5 days left before Amazon Prime Day. Many sellers think that everything will be fine after signing up for the event? NO! NO! NO! Amazon officially reminds that if you want to burst orders during the Prime Day event, you must pay attention to the following five points!
One: 4 major elements of Prime Day activity investigation
1. The promotional price does not meet the requirements of the highest promotional price recommended by Amazon.
2. Any pictures (including text) in the promotion do not follow the style guide requirements.
3. The product quantity level does not meet or is lower than the seller's set quantity
4. The non-compliance of a certain sub-ASIN* will cause the entire promotion to be non-compliant, unless the sub-ASIN is removed from the promotion
Any violation of Amazon’s policies and regulations may result in the inability to participate in Prime Day promotions.
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Two: Advertising optimization techniques
1. Create all, create advertisements for all products that can be advertised, and maximize the use of peak season traffic.
2. Dynamic bidding, increase the overall advertising budget, and flexibly increase and reduce the bidding of advertising activities.
3. Extend the delivery, lengthen the time of advertising, ensure the full use of the budget, and maximize the benefits.
4. Always online, do not open or stop advertising, or stop immediately at the end of the peak season. Continuous advertising can bring a higher return on advertising investment.
Three: Misunderstandings in advertising campaigns
1. Put all products in an advertising campaign
It is recommended to set up advertising campaigns by product category, type, brand, or price.
2. Use high-traffic but irrelevant keywords
Ensure that the advertising keywords are highly relevant to the product, so that such ads are easier to win auctions and obtain better search results placement.
3. Self-delivered ASINs do not need to open ads
Opening ads for self-delivered ASINs can also effectively increase exposure and sales.
4. Advertisements are not turned on on all sites
It is recommended to advertise on all sites to get more traffic.
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Four: 7 major factors that are prohibited from being displayed in Listing
1. If the main picture is missing, the display will be prohibited.
2. The lack of brand attributes, product description attributes, or key attributes may be prohibited from being displayed.
3. It is forbidden to display product information with a name longer than 200 characters.
4. It is forbidden to display products that lack a valid UPC.
5. Commodities that have no value in the "Classification (commodity type)" field will be prohibited from being displayed.
6. Stop displaying incomplete "clothing and accessories" commodities.
7. It may be prohibited to display if it does not meet the requirements of the product image.
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Five: Determine whether the account status is healthy?
Step 1: Please check the Seller Central >> Performance >> Performance Notification
If you want to hit the Prime Day event, Amazon reminds you that the following five points should be paid attention to! If you want to hit the Prime Day event, Amazon reminds you that the following five points should be paid attention to!
Amazon will use the "performance notification" channel to communicate account status issues and provide specific account status presentations.
Step 2: Read the content of the performance notice carefully, understand the reasons for account freezing, and the required documents and action plan (POA) for appeals
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If you want to hit the Prime Day event, Amazon reminds you that the following five points should be paid attention to! If you want to hit the Prime Day event, Amazon reminds you that the following five points should be paid attention to!
If you sell at multiple sites, check the performance notifications of each site regularly. The notifications of different sites may be different.
Step 3: Submit an appeal from the account status page
If you want to hit the Prime Day event, Amazon reminds you that the following five points should be paid attention to! If you want to hit the Prime Day event, Amazon reminds you that the following five points should be paid attention to!
View path: Seller Central >> Performance >> Account Status
In addition to the reasons stated in the performance notice, check again whether the account meets the performance goals and policy requirements.
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