If you want to talk about how Amazon stores get traffic now, you have to talk about on-site advertising. For an Amazon store, if you want to get traffic, it is relatively simple and direct to get traffic through in-site ads.
The mechanism of advertising in Amazon is that whoever pays more and who ranks first can get more exposure. To put it bluntly, it is a bidding mechanism. Therefore, for an Amazon seller, it is necessary to do a good job of bidding. Strategy is very important. If the strategy is not formulated well, it may be led into a pit.
However, when it comes to how to do a good bidding strategy for Amazon stores, this is something that many Amazon sellers don’t know. This is also the main reason why so many Amazon sellers’advertising costs are high, but there is no effect. In this regard, today we will have an in-depth understanding of it.
Answers to questions: How to do a good bidding strategy for Amazon stores?
Experts pointed out: Amazon’s store bidding strategy is to obtain the corresponding ranking based on the bid price of the product. The higher the bid, the better the ranking obtained and more exposure can be obtained. I don’t want to be a phoenix tail either, what I’m talking about is that everyone should try to rank themselves as high as possible when formulating bidding strategies. logistics
Because, although the cost is cheap at the bottom of the ranking, the effect is not very good, and it is often possible to spend more money to acquire customers. Of course, now the Amazon store can also reduce the cost of advertising through key optimization, otherwise If you rely on advertising alone, the cost is indeed very high.
So, how to optimize keywords for Amazon store?
For an Amazon store, if you want to do a good job in keyword optimization, it is very important to do a good job in listing optimization. It is optimized from all aspects of product keywords, descriptions, pictures, etc., so that you can get a better ranking. resulting in more exposure.
As mentioned above, for an Amazon store, the formulation of the bidding strategy is to prefer to be a chicken head rather than a phoenix tail. The ranking is at the bottom, and the money spent may not necessarily be effective. Others choose the remaining customers, so , everyone should pay attention when placing advertisements.