The traditional festivals of Black Friday and CyberMonday are grand traditional festivals for cross-border e-commerce, but for new amazon stores, how should Amazon just start to earn money step by step? Although in the previous article, I mentioned some thoughts that I felt I had to take into account, but my friend suggested that I actually write how to learn Amazon storefronts. I also combined my previous situation to write a basic way.
First of all, it can be divided into two types for newly acquired new stores. One is added to the shopping cart, that is to say, the buybox is white, and the other one is not added to the shopping cart, or is added to the shopping cart in a certain file directory. , There is no other file directory. For this situation, I can explain how to actually operate it.
1. Selection.
How to select and master products will make everyone have their own identity or more self-confident products, but no matter what, for the Amazon service platform, the necessary market research and analysis are inevitable. The status of competitors, what is the selling price in the sales market, the advantages and selling points of their own products, what is the price strategy, what is the gross margin, how to track Amazon’s keywords and the status of competitors, you can consider using the URL of amztracker. The first 14 days are completely free.
You can only grasp the situation that the product will appear on Amazon's service platform, because all the work afterwards is done closely around your product.
2. Release market sales.
If your product is selected, you can just start selecting and publishing it to Amazon. There are several key points that must be paid attention to here:
A. When you choose to follow-up, please refer to the follow-up mentioned in the previous article. Pay attention to some key points to prevent others from being sued. The status of follow-up mentioned here is a listing that can be followed. If you happen to have added a shopping cart to your store, then congratulations, you can take into account your gross profit margin and win by price to get a temporary addition to the shopping cart, but you also did not add to the shopping cart, then you can get installments There is only one opportunity to buy a car, that is, FBA. All FBA products can be added to the shopping cart.
When you do not want to send FBA, then the only thing you can do is the price. The least price will show information or attract some customers to buy. In this case, you must fully consider your gross profit margin. .
B. If you can build it yourself, you must spend time to do a good job in the basic work of listing. Pay attention to the following key points:
a, title,
At this stage, Amazon limits the number of space characters to 200. It is proposed to write the product selling points and advantages of this product forward. You can learn and train your competitors how to describe their product problems, and learn more and train multiple competitors. Competitors also choose some better enemies, which enemies to choose as the overall goal, and usually decide which level your will become, such as
Anker 2nd Gen Astro E3 Ultra Compact 10000mAh Portable Charger External Battery Power Bank with PowerIQ Technology for iPhone 6 Plus 5S 5C 5 4S, iPad Air 2 Mini 3, Samsung Galaxy S6 S5 S4 Note Tab, Nexus, HTC, Motorola, Nokia, PS Vita , Gopro, more Phones and Tablets and More (Black)
Although it is a bit long, you can look at its features. Product features and product selling points are written first, and will be shown to customers first, such as 2ndGen, 10000mah, powerIQ, and the appropriate model specifications are the more popular models nowadays. To the front, Iphone6plus, 5s, 5C.
In addition, there will be an effect. In the case of searching web pages, you will find that some content is not displayed. If you can display the selling points of this product early, it will further increase consumption.
b, photo
On the online platform, one of the dialog boxes for determining the attractiveness of your products on a large level, that is, photos, are very main pictures. You will find that no matter in the case of retrieval, product details, or internal advertising words on the website, The main picture is shown to customers at the very beginning, and you can consider how to better show your products in the main picture. The rules for photos are preferably all 1000*1000 photos, which can be completely used for the larger effect of Amazon’s listing. This is one of the key points mentioned in the A9 optimization algorithm.
Secondly, the detailed information map and the key point map. When you suck in the customer to click in and look at your product, you must also show the key points of the product to the customer, so that the customer is more determined to buy with you .
c, keywords
The searchterms referred to here should generally have 5 lines to be filled in, each line is full of 50 characters, and the proposal is completed. It is best if you want the keywords in your topic to be different, and are related to your product. In other words, it’s better. Here is a discussion point. It’s better to use a semicolon or a space character in the middle of the phrase. For example, iphone6caseIphone6sCase, I want to hear Amazon’s learning and training saying that space character is good, but also experts say that semicolon is good, and use the division The number means that the phrase can become more and more precise, and the space character will become more and more one-sided. In fact, it can also be considered and see the actual phrase.
3. Replenishment FBA
If your product is released and displayed on Amazon, you can care about the PV and session data information in the businessreport of your back-end management, observe the data information transformation of your product listing, and prepare the FBA in advance for replenishment. You understand The conversion rate of FBA will be higher than that of self-delivery listings. Under the same conditions, if you have been preparing in advance in the basic work, you must also consider FBA.
In addition, after the shelves are finished, you can contact the evaluator to increase the score of your own product listing. The product review can be beneficial to the transfer of your product listing. In addition, pay attention to the evaluator to let your product evaluation language in it. The mentioned products are not enough, which means that your products will be improved afterwards or the direction of development and design. Most assessors will carry out assessments with a responsible attitude.
4. Advertising on the website
At the beginning of your product, you have scored, and you already have FBA. You need to use the advertisements in the website immediately. For beginners, it is recommended to use the automatic method to test at the beginning. After a week, use the form of the advertisements. Download it for free, and then transfer the hot words on the Internet among the hot words, and transfer the higher conversion words to make the manual way. Here is a special tool for word selection:
Google Keyword Planner
Pay attention to the conversion of advertising slogans for internal advertising words on the website. It is best to find long-tail keywords + related phrases, such as iphone6case. This is a long-tail word with market competition attention. The total traffic will be large and the price will be high. But conversion is not necessarily the best one, but if iphone6walletcase is related to your product and is also a long-tail keyword, the market competition will be smaller than iphone6case, and the relative conversion will be better than iphone6case.
5. Approval and improvement
The review and approval improvement mentioned here actually refers to the whole process of upgrading and improving the products you publish. After 1-2 weeks after the product is released, you have basically implemented the review, advertising, and listing PV and Session monitors. At this moment, you can reconsider your current session status. All previous work has system vulnerabilities. Is the PV high, but the conversion is not satisfactory. In this case, you can consider your Prices, photos, and scores have any uncomfortable areas. When your session is still relatively low, then you must go back and check whether your keywords, topics, photos, are not good enough, and adjust again. Point area.
6, something else.
After your product has been tested for 1 to 2 months, everything is normally ordered at the beginning. It is recommended to integrate some key points I mentioned in the previous article to maintain the health and safety development trend of the store.
Under this circumstance, you can consider whether you can import some external resources for marketing and promotion. Naturally, you need to integrate the products. For example, your TV box is a TV box. For this product, you must have some detailed explanations and practicalities. To operate your products, you can find some Internet celebrities to carry out post-production of product videos on youtube, and then connect to your Amazon listing. Combining products to choose a relatively out-of-site method to actually operate will be more purposeful to promote products.
I want to go through this process, the new store will have some improvement, no matter what, the new store should pay attention to the security of the account, to ensure that there is no big problem with the product quality, the increase in feedback is directly related to the increase in market sales .
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