First of all, we need to distinguish the categories of products. The optimization methods of different products are different, and the optimization points are also different. For example, we classify products into categories and non categories. The key to the optimization of standard products is the attribute, cost performance, brand and quality of products. The product optimization of non-standard categories focuses more on the style and innovation of products. Therefore, we need to make targeted optimization. The first step is to distinguish whether the product is a standard product. Sea shipping rates
Secondly, we need to understand the source of product exposure. Only with sufficient exposure and browsing can our products be transformed. Product exposure is the basis and premise of improving conversion rate. The way to increase the exposure of listing is to understand the source of exposure first. Generally, there are three sources of exposure: one is keyword search, which is the most important source of traffic. We should know that the buyers of products through keyword search come with demand, so the writing of keywords is a very important source of traffic, When we write the title, we should not only pay attention to the appropriateness of keywords, but also pay attention to the local process of keywords. For a simple example, the local name of the cash bank in Taiwan is the cash bank. Most people who buy the cash bank will search the keyword of the cash bank, so the localization of the keyword is very important. Another is the category of products. Buyers will search for products through product classification. Therefore, we must refine the product classification and put the products in the most appropriate classification. Some classifications also need to pay attention to localization. For example, the sling products in mainland China are called "little cute and vest" in Taiwan, so the classification is the same, So this is also the key point we need to pay attention to. The third is the activity space. We need to sign up for some drainage activities to increase the exposure of our products, so as to improve the joint sales of other products in our store. Therefore, the setting of drainage funds is essential.
Well, after knowing the source of traffic, it's time for us to optimize our keywords. One thing you need to know is that keyword optimization is a cumulative process. First of all, we need to learn from different channels and imitate other people's keyword writing methods. Here we suggest that you can make a keyword thesaurus to accumulate our rare keywords. Secondly, we need to expand the keywords and products around the weekly market report given to us by the government. Secondly, we should pay attention to the keyword ranking difference between standard products and non-standard products. For example, some standard products, for example, Huawei Nova series, this is the standard product keyword, which pays more attention to the specific model of the product, so we need to take this keyword to the front position to improve the conversion rate. For example, some non-standard products, such as lotus leaf sleeves and bat sleeves, may pay more attention to the appropriateness of keywords and whether they are described accurately. Sea shipping rates
Finally, it is to optimize the pictures, details pages and prices. Pictures we follow the principle of information enrichment, including detailed display of promotion information, logistics information, product highlights and other selling points. The details page should be optimized according to different products, such as cosmetics and skin care products. The detailed attributes and usage methods should be displayed on the details page. In short, it is optimized according to the characteristics of the product itself.
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