After the happy Spring Festival, we have started work in succession these two days. We wish you a happy new year and good luck in starting work! At the beginning of the new year, many sellers are planning store management in the new year. The situation and hot spots will be different every year. Good planning in the early stage will help enterprises operate better. The first thing to consider is the selection, because the quality of the selection will directly affect the next sales.
What is the difference between the selection trend of the year of the tiger in 2022 and the past? Today, we will come and have a good analysis with you!
In recent years, the epidemic has become an unavoidable topic for everyone, and cross-border e-commerce sellers have also been affected. Train shipping
First of all, the impact of the epidemic in 2022 is still far-reaching. The port congestion caused by the epidemic has made many sellers' friends complain endlessly. However, the epidemic has also brought new changes to the cross-border e-commerce industry.
It is reported that under the catalysis of the epidemic, 70% of consumers in Europe said they would buy goods in the live broadcast, and many well-known brands also tasted great "sweetness". In the past three years, the scale of the global live broadcast market has even soared by 280%. In China, where "live broadcasting with goods" is the origin, e-commerce live broadcasting has long become a tuyere, and even recently came the news that e-commerce Gmv target will be raised to 2 trillion yuan next year.
But overseas, the live broadcast with goods is still in the stage of continuous expansion. Not long ago, in the 2022 selection trend announced by Amazon's global store, it mentioned live delivery.
Based on the increasing number of people watching the live broadcast, KOL's recommendation has an increasing influence on users' choice of daily consumer goods. Make-up and skin care products are easy to transform, such as eye shadow, eye liner (make-up), beauty Neck Cream (skin care) and so on will become hot selling products.
With the live broadcast becoming more and more popular, the demand for electronic products, wireless equipment, furniture, home decoration and other equipment is increasing, including background board, tables and chairs, home decoration and other products. Train shipping
In addition, in the selection trend of Amazon in 2022, it can also be seen that the epidemic has made overseas consumers pay more attention to the physical and mental health of themselves and their families. It can be predicted that the demand for health, sports and travel, social needs and personal interests will remain strong in 2022. The demand for sports and fitness will make yoga clothes, cycling pants and sports underwear popular products. At the same time, overseas consumers hope to have some relaxation massage at home. In North America, eye massage instrument, neck massage stick and spa massage bed have become hot products.
The epidemic situation allows consumers to spend more time with their families and enjoy a small range of family activities. It is expected that the demand for family entertainment products, garden party decoration and other garden supplies will continue to increase.
In the post epidemic era, people want to go out of the room and stay away from the steel forest of the city. With it, the demand for camping products such as tents, camping tables and chairs, sleeping bags and so on will increase day by day. At the same time, due to the health and environmental protection needs of consumers, they will choose more electric bicycles, and the demand for related products may grow. Train shipping
For personal interest needs, Amazon has given a 2022 hot sales forecast. Many consumers will be keen on customized and personalized products, such as painting walls by themselves for a change of mood, or adding accessories to cars.
Generally speaking, although the epidemic is far from over, the impact of the epidemic on people's lives in the past two years has been reflected in all aspects. For cross-border e-commerce sellers, this is also a good opportunity and direction. After finding the right selection direction, the rest is preparation and operation.
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