After the epidemic, the shopping spree is coming, but these are the most popular categories?The new crown vaccination has begun to spread throughout the United States, and more and more people are "out of the cocoon", eager to be free from the world of sportswear, stubble and online, and enjoy the sun and breeze in the warm spring and summer cool days.

According to data from the US Department of Commerce, retail sales increased by 9.8% in March, probably because the stimulus fund allocated by the Treasury Department promoted consumption.

JPMorgan Chase CEO Jamie Dimon said in a conference call with reporters: "People's balance sheets are in good condition. Compared with before the outbreak, the total amount of consumer checking accounts may exceed 2 trillion US dollars, and everyone is ready to start spending. "

In March, the sales of sporting goods rose the most, jumping 23.5% from the previous month, proving that outdoor and sporting goods are still very popular. Clothing store sales rose by 18.3%, indicating that people are ready to go.

"The type of goods people buy shows how people will consume in the short term after the epidemic is out of the epidemic, and can reveal consumer psychology."

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The following are a few of the products whose sales have soared recently:

01 skirts, jumpsuits and dresses
In recent months, skirts have been a hot commodity. From February 28 to March 21, the average sell-out rate of clothing and other products on the websites of about 20 retailers, on a weekly basis, saw the fastest sales of skirts.

Under the same discount level, the average monthly sell-through rate of skirts in March was 21%, and that in February was 11%.

Sales of spring apparel including jumpsuits and dresses are also on the rise.

People are infected by optimism, buying clothes for the upcoming holidays or going out. "Last year, people's desire for shopping was low, mainly buying some comfortable sports equipment. Now people are starting to make travel plans, and the market is undergoing a shift."

Macy’s CEO Jeff Gennette said, “As the number of people traveling continues to increase, clothing sales have recovered.” The epidemic eased, dance parties and weddings began to be held again, and the demand for dresses began to rise. At the same time, people who plan to go out also start to buy more casual clothes. "
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02 jeans
At the time of a new look, people focused their attention on jeans.
Levi Strauss & Co announced its financial report in early April, raising its sales and profit forecasts for the first half of the year, and said it expects consumer demand for jeans and t-shirts to exceed expectations.

Chip Bergh, CEO of Levi's, told CNBC that the new jeans cycle has arrived, and skinny jeans are outdated. Teenagers and Gen Z customers are keen to wear "mother jeans" to match short tops and promote wide-leg loose jeans to become popular.

AE American Eagle (American Eagle Outfitters) has also discovered a similar jeans boom, and it is expected that there will be a consumer boom, and shoppers will return to the mall again. CEO Jay Schottenstein said, "After the epidemic is over, we will usher in a period of prosperity."

Last week, AE American Eagle raised its first-quarter sales forecast, saying that revenue is expected to exceed $1 billion. Schottenstein told CNBC that AE American Eagle’s jeans business is an important driver of this growth.

Jay Sole, a retail analyst at UBS, said in a recent customer report: "During the transition from home casual wear to formal wear, jeans are clearly a comfortable and popular transition item."

03 Champagne
Nowadays, people are starting to hold parties, and there are various reasons to celebrate, and champagne has therefore ushered in market opportunities.

In the four weeks ending April 3, U.S. retailers’ champagne sales surged by approximately 103% year-on-year.

French luxury goods group LVMH said on Tuesday that Champagne sales in the first three months of the fiscal year increased by 22% compared to the same period last year. Sales in this quarter were also higher than before the epidemic, an increase of 15% compared to the first quarter of 2019.

In a conference call with investors this week, LVMH Group stated that although many restaurants and nightclubs are not allowed to open, retailers in the United States and Europe have begun to re-hoard bubbles. CFO Jean-Jacques Guiony said, "Inventories at the end of last year were very low, and sales in the first half of this year were very strong, so we need to replenish inventory."

The share of Drizly's champagne and sparkling wine in the distribution of alcohol has also begun to rise. The company's head of consumer insights, Liz Paquette, said that in March and April 2019, sparkling wine accounted for 7.4% of the company's total alcohol orders. During the same period in 2020, this proportion fell to 5.6%. As of now, the share in March and April of this year has rebounded to 8.4%.

Drizzly also noticed changes in other purchase patterns. Sales of seasonal adult beverages have risen, and demand for whiskey, red wine and beer has begun to decrease. This typical annual shift was not obvious last spring.

The sales of liquor, sweet wine and bitters also declined slightly, reflecting the trend of people returning to bars.

04 Footwear
During the epidemic, sports shoes were used at a high rate, so they were replaced quickly. As the epidemic eased, people began to buy new shoes for travel.

As of February 2021, US footwear sales have fallen 17% year-on-year in the past 12 months to $64 billion.

Footwear sales in March this year were not only higher than in 2020, but also increased compared to 2019. Moreover, as the weather gets warmer, consumers are also beginning to buy some seasonal and more fashionable styles.

According to an analysis by StyleSage, the average sales ratio of high-heeled shoes on retailer websites jumped from 8% in March 2020 to 22% in March 2021.

NPD’s accessories and footwear industry analyst Beth Goldstein said, “The sales of almost all types of shoes have improved as expected. The best performers are casual comfort and sports shoes and casual shoes, while more sophisticated fashion footwear is still in place. Negative Yu rebelled."

05 Shaving Supplies
During the quarantine, the men allowed their beards to grow savagely, and now they are also taking care of their appearance.

In the four weeks from February 28 to March 28, high-end shaving products sold out on retailer websites with a higher sell-out rate. On average, about 3% of shaving products were sold out. The sell-out rate was higher than that of kitchen appliances and Garden patio furniture.

The study found that beard oil and shaving cream from brands such as The Art of Shaving under Procter & Gamble and Kiehl's under L’Oréal are among the hottest products. Retailers such as Nordstrom and Neiman Marcus have higher sales rates on their websites.

"People are starting to pay attention to dressing, so they will consider personal care products when shopping and gifting."

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06 Swimsuit
For those who are accustomed to taking refuge in the sunny island resorts, this is a long winter. In recent weeks, spring break has promoted the recovery of swimsuit sales; this summer, more Americans will go to the pool and beach for vacation.

Macy’s Gennette said sales of swimsuits, suitcases and dresses have begun to rebound.

Lori Coulter, CEO and co-founder of Summersalt, an online swimming and apparel brand, said in an interview, “Like many other retailers, our sales fell last spring. As of now, sales in April of this year have been year-on-year. Increased by more than 850%."

She said that brightly colored swimsuits, holiday clothing and other items that make people feel fresh and interesting are now very popular. "For most major retailers, April is indeed the climax of the entire retail industry. In 2021, we will not only return to the original planned growth, but this growth rate is still accelerating, which depends entirely on the mood of consumers.
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