Breaking orders! 150 billion RMB! Both foreign trade and domestic sales in this industry are booming!
Toys have become an indispensable part of many children's daily lives. In recent years, with the continuous increase of urban residents' income, the requirements for the quality of life are gradually increasing, and the toy market is also changing. Especially after more functions such as technology, intelligence, and entertaining are put into toys, parents are more and more willing to consume.
Both exports and domestic sales are booming, and the "home economy" drives toy sales
The most important thing is that there is a remote control experience as the main building block, so that the experience of the children can become stronger after the construction.
You can build a building block car that can be remotely controlled. There are no strings or keyboards that can be played with a light touch. Toys give more functions on the basis of playing. The reporter saw that from time to time, parents brought their children to choose toys. The store manager told reporters that children spend more time at home due to the impact of the epidemic, so their toy sales have risen instead of falling. Toy sales have maintained double digits in the past two years. growth of.
china cargo ship
Not only is the domestic toy sales increasing, as the world's largest toy exporter, the export volume of my country's toys this year is also amazing. Only in January and February 2021, the export volume increased by more than 96%. In a toy manufacturing company located in Ningbo, Zhejiang Province, the reporter saw a busy scene in the huge production workshop. The person in charge told the reporter that 90% of the toys they produced were exported. The epidemic at the beginning of last year did cause certain problems in the production of the company. Impact, but since May last year, the order volume has continued to pick up. At present, they are running at full capacity, but they are still not enough.
In another enterprise that produces children’s products, the reporter saw that the aisle entering the production workshop was full of various baby and child products that were packaged and ready for export. The person in charge told the reporter that due to the shortage of containers, the warehouse had already Not enough, so they are all piled outside. In the first quarter of 2021, their orders increased by 40%.
china cargo ship
The data shows that in 2020, the total retail sales of toys in the domestic market was 77.97 billion RMB, an increase of 2.6% over the previous year, and the total exports for the year were 33.49 billion US dollars, an increase of 7.5% over the previous year.
In other Southeast Asian regions, some toy processing companies cannot start operations normally. Our Chinese factories are able to start operations normally, and the overall competitiveness of China's toy manufacturing is still very strong.
Domestic and foreign companies are optimistic about the Chinese market, and educational toys become a new blue ocean of competition
my country is a big producer and exporter of toys, but the toy consumer market is also very broad. The data shows that in 2020, the total retail sales of the domestic toy market will be 77.97 billion RMB, an increase of 2.6% over the previous year, which has also attracted more domestic and foreign toy companies to enter the Chinese market.
From 1995 to 2005, 100% of Chinese toys in the first ten years were for export. At that time, China's demand for high-quality toys was not strong. It has changed in the past ten years.
china cargo ship
In the past two years, my country’s toy-related companies have also seen an increase of more than 1.2 million for two consecutive years. Among them, nearly 1.22 million new stores were added in 2019, an increase of 129% month-on-month, and more than 1.25 million new stores were added in 2020, an increase of 3% month-on-month.
Generally speaking, the number of new-born population is still very large, and the base is very large. At the same time, toys should also be developed to a higher age group. For example, there are many adult toys now, so there is still a lot of room for development.
In addition, educational toys have become the next market segment where many toy companies compete. Parents are paying more and more attention to the physical and mental development of children, and by choosing educational toys, preschool education is started earlier. In 2020, the market size of my country's educational toys will reach 150 billion RMB. 4 out of every 10 toys are educational toys.
Incorporating more different scientific and technological means such as sound and light, remote control, programming, mechanical hydraulics, and some cultural connotations, making the gameplay of building blocks richer. Parents now know that toys are very valuable to children's growth. High-quality, brand-name toys have their value in the design of toys and help children grow up.
china cargo ship
Previous：Freight rates on major routes such as Europe and the United States have risen across the board!
Next：100% out of the box inspection! U.S. Customs seized Xinjiang cotton clothes! Attention textile selle
