Product selection has always been a challenge for Amazon sellers. Heading into the peak sales season at the end of the year, when consumers open Amazon to shop for family and friends, sellers must be wondering, what exactly are they buying? Let's rely on past data to judge the popular products at the end of the year!

Halloween decorations

Halloween is a very popular holiday in the United States, with consumers spending billions of dollars each year to celebrate it.

As you can see from the chart below, almost all Halloween-related keywords are on the rise, with some keywords seeing more than 100,000 monthly searches.

It can be seen from the keyword "halloween decorations" that its search volume has increased significantly since July, which indicates that consumers will start shopping 1-2 months after Halloween.

In terms of specific product selection directions, Greg suggested choosing house decorations, Halloween party supplies, as well as holiday costumes, toys and more for children.

Thanksgiving decorations

Another peak consumption season for American consumers is the eve of Thanksgiving. Americans will choose to go back to their parents or gather with friends on this holiday, which also brings a series of hot sales opportunities for sellers, including decorations, party supplies, plates and other products. 

With thanksgiving decorations as the core, it can be seen that these keywords are currently showing a clear upward trend.

The peak of Thanksgiving-related keyword searches occurs at the end of October, which means that consumers will shop about a month in advance. Considering the logistics time, it is just too late to start stocking!

In terms of selection, we recommend outdoor decorations, interior decorations, disposable plates, silverware, lamps, scented candles and other products suitable for family gatherings and parties.

If you want to find more niche products, you can use the filtering function in the product selection database and add restrictions to other indicators (it is recommended to set the LQS score above 6 points) to find a large number of products.

Gift box

Gift boxes are also a good choice if you don't know what kind of gifts to sell, or are worried that the logistics won't catch up with the peak season before the holiday.

Looking back at the historical search data of the gift box, its search volume will begin to increase rapidly in October, and the upward trend will peak in mid-December.

Since gift boxes do not have too many barriers to entry, we recommend distinguishing the appearance of gift boxes, such as color, shape, size, etc., or consider making some innovations in the shape of gift boxes, such as gifts for children Add some cute cartoon elements to the box, these micro-innovations are helpful to make your product stand out in the homogenization competition.

Christmas decorations

The importance of Christmas is self-evident, and Europeans and Americans will usher in "wild consumption" at this time! Christmas-related decorations will usher in a buying spree at this time!

We found that more and more consumers have begun to search for Christmas related gifts, and the popularity of almost all keywords is on the rise!

Judging from historical data, the search popularity of christmas decorations has increased since the end of October, and reached its peak at the end of November.

In the direction of selection, our suggestions include Christmas trees, inflatable toys, lamps, snowflake decorations, etc. Similar to Thanksgiving gifts, you can also add "chirstmas" to the filter function of the selection database to provide you with more Inspiration for selection.

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The fourth quarter is a rare peak sales season, especially during the holidays, which brings very good opportunities to sellers. Everyone should seize the opportunity to complete the selection research and stock up as soon as possible. I wish everyone a great season!

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