In the second half of the second half of the year, after the Prime Membership Day, the first big promotion of Amazon Europe - the end of summer promotion and the back-to-school season event will kick off, and the traffic will also reach a small climax.
According to official news, this year's European end-of-summer promotion and back-to-school season will be held from August 22 to September 9, covering the UK, Germany, France, Italy, Spain, the Netherlands, Sweden, and Poland. 8 stops.
The start and end dates of each site are different, as follows:
Please note that Amazon has relevant requirements for sellers and products participating in European promotions. Only sellers who meet the requirements are eligible to submit promotions:
Seller:
1. You must be a professional seller.
2. Get at least 5 seller feedback ratings per month and an overall rating of at least 3.5 stars to run the promotion
product.
✔ Have a sales history on the Amazon store and a rating of at least 3 stars.
✔ Include as many variants as possible.
✔ Does not include restricted products or products that are offensive, embarrassing or inappropriate.
✔ New product (not used item).
✔ Product images must meet product image requirements.
✔ Comply with Buyer Product Reviews Policy.
✔ Follow pricing guidelines.
✔ Follow the promotion rerun policy.
Let's take a look at what categories are expected to sell well this year's late summer sale and back-to-school season.
1. Electronic accessories: Due to the upcoming summer and autumn conferences of many mobile phone brands, electronic accessories products will usher in a period of growth. Recommendations include mobile phone film, mobile phone case, data cable, computer bag, router, charger, cooling fan, mobile phone Mobile phone/computer accessories such as hard drives.
2. Clothing: In Europe, with the cooler weather at the end of August, the market for men's suits, women's shoes and boots, socks and sweaters in the clothing category continues to expand.
3. Household products: household kitchen cleaning & storage products, coffee machine cleaning & filtering products, blankets, candles, warm LED bulbs, ambient light strips, wallpaper/paint, etc. will also usher in a small sales peak.
4. Travel tools: As the temperature is more suitable for outdoor travel and commuting, travel tools such as electric bicycles, (electric) scooters, balance bikes, and bicycle lights will also perform well.
5. Back-to-school related products: The back-to-school season will bring sales growth of sand table toys, brushes & paints, puzzles, backpacks, notebooks and other products.
How can sellers make full use of promotions to boost product sales?
1. Make the most of recommended products
Seller Central will display Amazon-generated product recommendations for Lightning Deals and 7-Day Promotions, which sellers can view directly on Seller Central. Once you get a Deal recommendation, please report it immediately, don't wait.
2. Create promotions for best sellers
Running a sale is a great opportunity to attract Amazon shoppers! Focusing on top sellers helps maximize your growth opportunities during the campaign.
Special reminder: Guaranteed promotional price compliance
Please ensure that the promotion price is compliant, otherwise the promotion will be prohibited from being displayed!
According to the EU's European Omnibus Directive, all EU retailers must display the lowest price of the product in the past 30 days as a reference price when announcing a price reduction (please note: the UK is not affected by this directive). Therefore, products on Amazon Europe (except the UK) have displayed the lowest price of the product on Amazon in the past 30 days, marked as "Lowest recent price" as the new reference price of the product.
3. Use Sponsored Products to promote featured products
Sponsored Products is a self-serve advertising program that creates pay-per-click ads to help products attract new customers and drive sales on the Amazon marketplace. How to register? Please go to Amazon Advertising and click "Get Started". Once the seller is approved, the campaign can be published.
4. Use high-quality images
Make sure the image does not contain any text, logos or watermarks that are not part of the product itself. If the promotion does not meet Amazon's product image requirements, or the image shown does not represent the product being promoted, the promotion may be cancelled.
5. Improve product details page
Increases the odds that Amazon customers will buy your product. You can share your brand message and unique product benefits using bullet points, showcasing images, and using A+ pages.
Finally, it is worth mentioning that sellers should pay attention to the following points when submitting promotions:
1. Amazon reserves the right to reschedule or cancel the Top Deal activities up to 3 working days before the start of the promotion.
2. Amazon does not guarantee that promotions you create will result in orders.
3. Amazon does not guarantee that the promotion will run on the date or time you select.
4. Amazon reserves the right to reschedule or cancel the promotion at any time.
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