Dashi encounters questions from sellers every day. Many sellers don’t know the fundamental difference between Amazon’s celebrity video buyer show, main picture video and TikTok short video.
This article will let everyone understand the short video promotion that cross-border e-commerce companies often come into contact with. The full text is free, and free prostitution is welcome.
Regarding what is the difference between Amazon's celebrity video and ordinary buyer's show, Dashi has written many articles in the past, so I will not repeat it.
Amazon Influencer Video Buyer Show
I believe that most Amazon sellers listing are considering shooting or have uploaded the main image video, and some sellers will ask us to use his script to let Amazon celebrities shoot the buyer show video, because many sellers' thinking is based on the traditional main image The idea of video shooting is to understand the influencer video buyer show.
Amazon celebrities are similar to domestic Douyin recommendation anchors. The group attributes are mainly Bao Mom and Dad, and there are also some celebrities who are professional models and celebrities with a high number of fans. The shooting cost of these celebrities is hundreds of dollars.
Amazon influencers earn product commissions by shooting videos to explain recommended products, and charge fees for shooting videos. Amazon influencers have an exclusive official certification page on Amazon.
Pros of Amazon Influencer Video:
1. The video fee is much cheaper than the main image video, and different types of celebrities range from a few hundred to several thousand yuan;
2. Influencers have their own traffic and social attributes, and influencers will attract fans from their own social platforms to the Amazon influencer homepage;
3. Amazon celebrities are officially certified by Amazon, and they are much more important than ordinary buyers to show models, and they will be more able to get Amazon traffic support;
4. Amazon celebrity videos will have a high probability of being recommended by the platform to competing videos to grab traffic;
Cons of Amazon Influencer Video:
1. The Amazon celebrity video is different from the main image video or ordinary buyer show. All official celebrity videos are copyrighted. The seller purchased the celebrity promotion service and not the editable use rights of the video itself, so all the celebrity videos are copyrighted. Neither will provide the original video, and some celebrities will not pay much attention to this copyright;
2. Influencers have their own focus and ideas for shooting videos. They want to get more commission income through the products of this video. After the video is completed, most celebrities do not accept reshoots and modifications. , unless there is a fatal error;
3. The vast majority of celebrities will not accept video customization and will freely play according to the five-point description of the listing.
Main image video
What is the main image video? There is a clear application scene; there is a clear model shooting method; there is a clear reference to make a video; the seller has clear shooting requirements and scripts; there are clear background music, text special effects, and even subtitles.
A main image video with a strong and attractive look and feel will definitely attract buyers to stay in the store to watch and generate purchase impulses. Most consumers will definitely watch the main image video carefully before deciding to buy.
The main image video is an advertisement effect video. We will refer to the video demand form provided by the seller to make the video. The seller can choose a model, which will be shot by a professional model. modification.
We liken the video to a residential area. If the main image video is the facade of the real estate, and various display videos such as the listing buyer show, it must be the real estate in your community.
If we want to know what kind of main image video is suitable for listing, we need to understand the types of main image video. 1. Purely show the unboxing main image video. Increase buyers to visually see the appearance, accessories, and materials of the product through your video, use the installation process, and increase buyers to understand the product and buy.
2. The main image video of advertising propaganda. Professional models produce professional commercial advertising videos, and well-produced promotional videos with impact on perspective, which can not only show the use of products in daily life, but also make consumers feel the style and professionalism of the brand.
3. Brand story-type main image video. Buyers always prefer a unique brand origin story. A sufficiently attractive brand story will make the product stand out from many competing products of the same type at once. If the product is not differentiated, starting from the brand story will be a great challenge. Nice choice.
4. The product uses the main image video. European and American buyers attach great importance to the practicability of the product, the characteristic and core functional operation. Showing that the model is using the product, such as fascia gun products, yoga enthusiasts, fitness enthusiasts, and models using the product in the scene, it is easy to create a sense of substitution.
5, product effect comparison video. This type of video is suitable for cosmetics and skin care products. It is deliberately used to make a sharp contrast between the sensory and visual effects before and after using the product, or it can be compared with competing products to highlight the advantages of your own products.
Advantages of main image video:
1. Professional models shoot videos, with a strong perspective effect;
2. The copyright can be edited at will, and the copyright belongs to the seller;
3. 90% of buyers like videos, and listings with main image videos can better convert potential buyers’ purchases;
4. The main video can directly enhance brand awareness, which is very effective in enhancing product awareness.
Disadvantages of main image video:
1. The cost of shooting and production is high, the cost of a single main image video is thousands of yuan, and the cost of complexity is higher;
2. The main image video is aimed at the listing itself, and does not have the social attributes of promotion like the celebrity video;
3. The main image video is an advertising video, and the production time and difficulty are relatively high. It not only has strong professional skills in model shooting and post-production.
TikTok short videos
TikTok short videos can be understood as Douyin short videos applied in foreign environments. Dashi has been learning and proficient in producing and editing various types of Douyin short videos since 2019.
As we all know, any project in China will soon become a dog. Douyin short video is very mature, and TikTok short video outside the wall is an opportunity for Chinese people to go overseas to show. The audience of TikTok short videos is still young, and products for young audiences will be more popular.
TikTok short video is an off-site video promotion method for cross-border e-commerce Amazon, independent websites, etc. The characters produced by TikTok short videos must need local faces in Europe and the United States.
TikTok short videos have gradually become popular this year, and foreign models and foreign local celebrities can make short videos based on product matching.
The objective analysis of this article will take you to understand the advantages and disadvantages of Amazon celebrity videos, main image videos, and TikTok short videos. The main image video is a masterpiece, the celebrity buyer show video is a product promotion, and TikTok short videos are the trend.
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